用沟通游戏评测大模型的语用推理能力，发现大模型在理解上接近人类，生成上可借助思维链和贝叶斯推理提升。

Language use is shaped by pragmatics -- i.e., reasoning about communicative goals and norms in context. As language models (LMs) are increasingly used as conversational agents, it becomes ever more important to understand their pragmatic reasoning abilities. We propose an evaluation framework derived from Wavelength, a popular communication game where a speaker and a listener communicate about a broad range of concepts in a granular manner. We study a range of LMs on both language comprehension and language production using direct and Chain-of-Thought (CoT) prompting, and further explore a Rational Speech Act (RSA) approach to incorporating Bayesian pragmatic reasoning into LM inference. We find that state-of-the-art LMs, but not smaller ones, achieve strong performance on language comprehension, obtaining similar-to-human accuracy and exhibiting high correlations with human judgments even without CoT prompting or RSA. On language production, CoT can outperform direct prompting, and using RSA provides significant improvements over both approaches. Our study helps identify the strengths and limitations in LMs' pragmatic reasoning abilities and demonstrates the potential for improving them with RSA, opening up future avenues for understanding conceptual representation, language understanding, and social reasoning in LMs and humans.