arXiv:2509.09114cs.IR2025-09中稿 · CIKM 2025被引 3

通过多尺度注意力对齐视觉与文本模态,提升推荐系统融合效果

Modality Alignment with Multi-scale Bilateral Attention for Multimodal Recommendation

  • 用多尺度膨胀卷积+通道/空间注意力,精准对齐图文语义
  • 在真实电商数据集上,推荐准确率提升3.2%~5.7%,且计算量更低
  • 适合做跨模态推荐的开发者,尤其关注细粒度对齐与效率

多模态推荐系统在电商和内容平台中日益重要,通过联合建模用户历史行为与物品的多模态特征(如视觉和文本)实现个性化服务。然而,现有方法通常依赖静态融合策略或基于图的局部交互建模,存在两大缺陷:(1)难以捕捉细粒度跨模态关联,导致融合质量不佳;(2)缺乏全局分布一致性,引发表征偏差。为此,我们提出MambaRec框架,通过注意力引导的学习实现局部特征对齐与全局分布正则化。核心是引入稀疏细化注意力模块(DREAM),利用多尺度膨胀卷积结合通道与空间注意力,对齐视觉与文本模态间的细粒度语义模式,捕捉层次化关系与上下文感知关联,增强跨模态语义建模。同时,采用最大均值差异(MMD)与对比损失函数约束全局模态对齐,提升语义一致性,减少模态特异性偏差,增强鲁棒性。为提高可扩展性,MambaRec引入降维策略,降低高维多模态特征的计算成本。在真实电商数据集上的大量实验表明,MambaRec在融合质量、泛化能力与效率方面均优于现有方法。代码已公开于https://github.com/rkl71/MambaRec。

原文摘要 · Abstract (English)

Multimodal recommendation systems are increasingly becoming foundational technologies for e-commerce and content platforms, enabling personalized services by jointly modeling users' historical behaviors and the multimodal features of items (e.g., visual and textual). However, most existing methods rely on either static fusion strategies or graph-based local interaction modeling, facing two critical limitations: (1) insufficient ability to model fine-grained cross-modal associations, leading to suboptimal fusion quality; and (2) a lack of global distribution-level consistency, causing representational bias. To address these, we propose MambaRec, a novel framework that integrates local feature alignment and global distribution regularization via attention-guided learning. At its core, we introduce the Dilated Refinement Attention Module (DREAM), which uses multi-scale dilated convolutions with channel-wise and spatial attention to align fine-grained semantic patterns between visual and textual modalities. This module captures hierarchical relationships and context-aware associations, improving cross-modal semantic modeling. Additionally, we apply Maximum Mean Discrepancy (MMD) and contrastive loss functions to constrain global modality alignment, enhancing semantic consistency. This dual regularization reduces mode-specific deviations and boosts robustness. To improve scalability, MambaRec employs a dimensionality reduction strategy to lower the computational cost of high-dimensional multimodal features. Extensive experiments on real-world e-commerce datasets show that MambaRec outperforms existing methods in fusion quality, generalization, and efficiency. Our code has been made publicly available at https://github.com/rkl71/MambaRec.

多模态推荐注意力机制跨模态对齐电商系统

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