用AI生成虚拟网红，一键换装化妆背景，降本提效。
GenKOL: Modular Generative AI Framework For Scalable Virtual KOL Generation
- 模块化设计，可灵活组合服装、妆容、发型、背景生成
- 支持本地或云端部署，适配不同算力环境
- 营销人员可快速生成品牌宣传素材，提升内容生产效率
意见领袖（KOL）在现代营销中对塑造消费者认知和提升品牌可信度至关重要。但与真人KOL合作常面临成本高、协调难等问题。为此，我们提出GenKOL——一个交互式系统，让营销人员通过生成式AI高效创建高质量虚拟KOL图像。该系统通过直观界面集成多项AI能力：服装生成、妆容迁移、背景合成与发型编辑，并以模块化服务形式实现灵活部署，可在本地设备或云端运行。这种架构确保了在多样化应用场景与计算环境下的可扩展性。通过规模化生成虚拟KOL，显著降低品牌内容制作成本，加速营销工作流程。
原文摘要 · Abstract (English)
Key Opinion Leader (KOL) play a crucial role in modern marketing by shaping consumer perceptions and enhancing brand credibility. However, collaborating with human KOLs often involves high costs and logistical challenges. To address this, we present GenKOL, an interactive system that empowers marketing professionals to efficiently generate high-quality virtual KOL images using generative AI. GenKOL enables users to dynamically compose promotional visuals through an intuitive interface that integrates multiple AI capabilities, including garment generation, makeup transfer, background synthesis, and hair editing. These capabilities are implemented as modular, interchangeable services that can be deployed flexibly on local machines or in the cloud. This modular architecture ensures adaptability across diverse use cases and computational environments. Our system can significantly streamline the production of branded content, lowering costs and accelerating marketing workflows through scalable virtual KOL creation.
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