用图文嵌入技术解决电商海量商品重复问题,提升识别精度。
Optimizing Product Deduplication in E-Commerce with Multimodal Embeddings
- 结合BERT与图像掩码自编码器生成128维紧凑嵌入。
- 在超2亿商品上实现0.90的宏平均F1分数,优于第三方方案。
- 仅需100GB内存即可高效处理大规模商品去重,适合电商平台部署。
在大规模电商市场中,重复商品列表常导致消费者困惑和运营低效,损害平台信任并增加成本。传统基于关键词的搜索方法因依赖精确文本匹配,难以识别产品标题中的语义相似性。为此,我们提出一种专为电商领域设计的可扩展多模态商品去重方案。该方法采用基于BERT的领域专用文本模型与图像掩码自编码器(MaskedAutoEncoders)提取特征,并通过降维技术生成无显著信息损失的128维嵌入。同时构建一个融合文本与图像向量的新型判别模型。结合优化的向量数据库Milvus,系统可在仅100GB内存下对超过2亿项商品目录进行高效高精度相似性搜索。实证评估显示,该匹配系统在宏平均F1得分上达0.90,优于第三方解决方案的0.83。结果表明,结合领域适配与先进机器学习技术,能有效缓解大规模电商环境中的重复商品问题。
原文摘要 · Abstract (English)
In large scale e-commerce marketplaces, duplicate product listings frequently cause consumer confusion and operational inefficiencies, degrading trust on the platform and increasing costs. Traditional keyword-based search methodologies falter in accurately identifying duplicates due to their reliance on exact textual matches, neglecting semantic similarities inherent in product titles. To address these challenges, we introduce a scalable, multimodal product deduplication designed specifically for the e-commerce domain. Our approach employs a domain-specific text model grounded in BERT architecture in conjunction with MaskedAutoEncoders for image representations. Both of these architectures are augmented with dimensionality reduction techniques to produce compact 128-dimensional embeddings without significant information loss. Complementing this, we also developed a novel decider model that leverages both text and image vectors. By integrating these feature extraction mechanisms with Milvus, an optimized vector database, our system can facilitate efficient and high-precision similarity searches across extensive product catalogs exceeding 200 million items with just 100GB of system RAM consumption. Empirical evaluations demonstrate that our matching system achieves a macro-average F1 score of 0.90, outperforming third-party solutions which attain an F1 score of 0.83. Our findings show the potential of combining domain-specific adaptations with state-of-the-art machine learning techniques to mitigate duplicate listings in large-scale e-commerce environments.
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