用生成模型实现个性化贴纸检索,更懂用户喜好。
A Generative Framework for Personalized Sticker Retrieval
- 通过用户行为学习个性化偏好表示
- 生成结果更符合用户查询意图,效果显著提升
- 适合需要精准推荐的社交应用开发者
将信息检索建模为生成任务,使用自回归模型生成与查询相关的标识符,近期受到广泛关注。然而,其在个性化贴纸检索中的应用仍不充分,且面临独特挑战:现有基于相关性的生成检索方法通常缺乏个性化,导致用户期望与检索结果不匹配。为此,我们提出PEARL——一种新型个性化贴纸检索生成框架,主要贡献有二:(i) 为编码用户特定贴纸偏好,设计了一种表示学习模型,基于个人资料和点击历史,在三个预测任务上进行训练;(ii) 为生成符合用户查询意图的贴纸,提出一种新的意图感知学习目标,优先选择与高排名意图相关的贴纸。离线评估与在线测试结果均表明,PEARL显著优于当前最优方法。
原文摘要 · Abstract (English)
Formulating information retrieval as a variant of generative modeling, specifically using autoregressive models to generate relevant identifiers for a given query, has recently attracted considerable attention. However, its application to personalized sticker retrieval remains largely unexplored and presents unique challenges: existing relevance-based generative retrieval methods typically lack personalization, leading to a mismatch between diverse user expectations and the retrieved results. To address this gap, we propose PEARL, a novel generative framework for personalized sticker retrieval, and make two key contributions: (i) To encode user-specific sticker preferences, we design a representation learning model to learn discriminative user representations. It is trained on three prediction tasks that leverage personal information and click history; and (ii) To generate stickers aligned with a user's query intent, we propose a novel intent-aware learning objective that prioritizes stickers associated with higher-ranked intents. Empirical results from both offline evaluations and online tests demonstrate that PEARL significantly outperforms state-of-the-art methods.
Thank you to arXiv for use of its open access interoperability. PaperDance 不是 arXiv 官方产品;中文卡片由大模型生成,请以原文为准。