用大模型分析外交事件如何改变公众情绪,70%成功率提升舆论导向。
Interpreting Public Sentiment in Diplomacy Events: A Counterfactual Analysis Framework Using Large Language Models
- 基于大模型生成反事实文本,改写外交事件叙述框架。
- 实验显示70%的修改使公众情绪从负面转为中性或正面。
- 适合外交官、政策制定者和传播专家优化舆论引导策略。
外交事件持续引发公众广泛讨论与争议。公众情绪在外交中至关重要,积极情绪有助于政策实施、缓解国际争端并塑造国家形象。传统情感评估方法如大规模调查或媒体内容的人工分析,往往耗时费力且无法进行前瞻性预测。本文提出一种新框架,通过识别外交事件叙述中的特定修改点,将公众情绪由负面转向中性或正面。首先,我们训练语言模型以预测公众对外交事件的反应,并构建了一个包含外交事件描述及其相关公众讨论的数据集。其次,结合传播理论并协同领域专家,预设了若干可修改的文本特征,在不改变核心事实的前提下调整事件叙事框架。我们开发了一种基于大模型的反事实生成算法,系统生成原始文本的修改版本。结果表明,该框架成功将公众情绪转向更积极状态,成功率高达70%。因此,该框架可作为外交官、政策制定者及传播专业人士的实用工具,提供数据驱动的洞察,指导外交倡议的表述方式或事件报道策略,以营造更有利的公众舆论环境。
原文摘要 · Abstract (English)
Diplomatic events consistently prompt widespread public discussion and debate. Public sentiment plays a critical role in diplomacy, as a good sentiment provides vital support for policy implementation, helps resolve international issues, and shapes a nation's international image. Traditional methods for gauging public sentiment, such as large-scale surveys or manual content analysis of media, are typically time-consuming, labor-intensive, and lack the capacity for forward-looking analysis. We propose a novel framework that identifies specific modifications for diplomatic event narratives to shift public sentiment from negative to neutral or positive. First, we train a language model to predict public reaction towards diplomatic events. To this end, we construct a dataset comprising descriptions of diplomatic events and their associated public discussions. Second, guided by communication theories and in collaboration with domain experts, we predetermined several textual features for modification, ensuring that any alterations changed the event's narrative framing while preserving its core facts.We develop a counterfactual generation algorithm that employs a large language model to systematically produce modified versions of an original text. The results show that this framework successfully shifted public sentiment to a more favorable state with a 70\% success rate. This framework can therefore serve as a practical tool for diplomats, policymakers, and communication specialists, offering data-driven insights on how to frame diplomatic initiatives or report on events to foster a more desirable public sentiment.
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