分析845万粉丝AIVTuber观众感知，揭示虚拟人设构建机制
Even More Kawaii than Real-Person-Driven VTubers? Understanding How Viewers Perceive AI-Driven VTubers
- 通过108万条Reddit和136万条评论，研究观众对AI虚拟主播的感知
- 发现观众认为AI主播比真人驱动更讨喜，但对真实感仍有期待
- 适合关注AI虚拟偶像、数字文化与人机互动的研究者
VTubers是通过动画形象呈现的虚拟人物，近年来广受欢迎。传统上由真人控制（称作Nakanohito），但存在个人争议和运营中断风险。AI驱动的VTubers可实现持续运行且规避人设风险。本文以拥有845,000名Twitch粉丝和753,000名YouTube粉丝的最流行AI VTuber Neuro-sama为案例，分析108,000条Reddit帖子和136,000条YouTube评论，探讨观众动机、AI如何构建虚拟人格，以及对AI作为虚拟操作者的感知。研究深化了对AI VTuber及其对数字直播文化影响的理解。
原文摘要 · Abstract (English)
VTubers, digital personas represented by animated avatars, have gained massive popularity. Traditionally, VTubers are operated and voiced by human controllers known as Nakanohito. The reliance on Nakanohito, however, poses risks due to potential personal controversies and operational disruptions. The emergence of AI-driven VTubers offers a new model free from these human constraints. While AI-driven VTubers present benefits such as continuous operation and reduced scandal risk, they also raise questions about authenticity and audience engagement. Therefore, to gain deeper insights, we conduct a case study, investigating viewer perceptions of Neuro-sama, the most popular AI-driven VTuber with 845k followers on Twitch and 753k followers on YouTube. We analyze 108k Reddit posts and 136k YouTube comments, aiming to better understand viewer motivations, how AI constructs the virtual persona, and perceptions of the AI as Nakanohito. Our findings enhance the understanding of AI-driven VTubers and their impact on digital streaming culture.
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