arXiv:2509.23197cs.CL2025-09中稿 · appear at Sixth Co…

分析热门K-pop歌曲的中英文混用现象,揭示语言策略如何影响全球流行度。

Global Beats, Local Tongue: Studying Code Switching in K-pop Hits on Billboard Charts

  • 统计2017-2025年上榜Billboard的K-pop歌曲,分析中英混用频率与歌词比例。
  • 英语在国际热门歌曲中占主导地位,女性独唱艺人更持续使用英语。
  • 发现英语使用程度对美国榜单成功更关键,适合关注跨文化传播的研究者。

代码切换,尤其是韩语与英语之间的切换,已成为现代K-pop的显著特征,反映了审美选择与全球化市场策略。本文首次系统研究登上公告牌热门100和全球200榜单的K-pop歌曲所采用的语言策略,聚焦代码切换与英文歌词的使用。数据集涵盖2017至2025年间14个团体及8位独唱艺人共136首歌曲。分析显示,英语在国际热门歌曲中占据主导地位,男女歌手均表现出高频率的代码切换。统计检验表明性别间无显著差异,但女性独唱艺人更一致地偏好使用英语。通过多语言嵌入与人工特征构建分类任务,可基于歌词预测表演者性别,宏平均F1达0.76。进一步对比热榜(Hot 100)与全球榜(Global 200)发现,尽管性别差异不显著,但更高的英语使用率更有利于美国市场表现。研究揭示了歌词语言选择受全球市场压力驱动,并反映出表演者身份与榜单语境的深层关联。

原文摘要 · Abstract (English)

Code switching, particularly between Korean and English, has become a defining feature of modern K-pop, reflecting both aesthetic choices and global market strategies. This paper is a primary investigation into the linguistic strategies employed in K-pop songs that achieve global chart success, with a focus on the role of code-switching and English lyric usage. A dataset of K-pop songs that appeared on the Billboard Hot 100 and Global 200 charts from 2017 to 2025, spanning 14 groups and 8 solo artists, was compiled. Using this dataset, the proportion of English and Korean lyrics, the frequency of code-switching, and other stylistic features were analysed. It was found that English dominates the linguistic landscape of globally charting K-pop songs, with both male and female performers exhibiting high degrees of code-switching and English usage. Statistical tests indicated no significant gender-based differences, although female solo artists tend to favour English more consistently. A classification task was also performed to predict performer gender from lyrics, achieving macro F1 scores up to 0.76 using multilingual embeddings and handcrafted features. Finally, differences between songs charting on the Hot 100 versus the Global 200 were examined, suggesting that, while there is no significant gender difference in English, higher English usage may be more critical for success in the US-focused Hot 100. The findings highlight how linguistic choices in K-pop lyrics are shaped by global market pressures and reveal stylistic patterns that reflect performer identity and chart context.

K-pop语言策略跨文化传播代码切换

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