优化eBay商品页信号展示，提升用户购买与参与度。
Optimal signals assignment for eBay View Item page
- 构建统计模型精准分配商品页信号内容。
- 双方案A/B测试均显著提升关键业务指标。
- 适合电商推荐系统与用户体验优化研究者。
信号是eBay商品详情页（View-Item, VI）中显示的简短文本或视觉片段，为用户提供所查看商品的额外上下文信息。展示信号的目的是促进智能购买并激励用户参与。本文提出两种统计建模方法，用于最优地填充VI页面的信号内容。两种方法均经过A/B测试验证，显著提升了关键业务指标。
原文摘要 · Abstract (English)
Signals are short textual or visual snippets displayed on the eBay View-Item (VI) page, providing additional, contextual information for users about the viewed item. The aim in displaying the signals is to facilitate intelligent purchase and to incentivise engagement. In this paper, we present two approaches for developing statistical models that optimally populate the VI page with signals. Both approaches were A/B tested, and yielded significant increase in business metrics.
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