用大模型给短视频打细粒度标签,提升推荐效果。
LLM-Powered Nuanced Video Attribute Annotation for Enhanced Recommendations
- 让大模型充当标注员,自动识别视频的微妙风格特征。
- 大模型标注质量超人工,线上测试用户参与度显著提升。
- 适合需要精细化内容理解的推荐系统研发人员参考。
本文展示了一项在大规模工业级短视频推荐系统中部署大语言模型(LLMs)作为高级“标注”机制的案例研究,旨在实现对内容“氛围”等细微特征的深度理解。传统机器学习分类器在内容理解上存在开发周期长、难以捕捉深层语义的问题。通过“大模型即标注员”方法,显著缩短了开发时间,并实现了对细微属性的标注。该工作详细描述了端到端流程:(1) 迭代定义并基于离线指标与线上A/B测试持续优化目标属性;(2) 利用融合多模态特征的大模型,通过优化推理与知识蒸馏,实现视频库的可扩展离线批量标注;(3) 将丰富标注信息集成至在线推荐服务系统,如个性化召回限制。实验表明,大模型在离线标注中对细微属性的表现优于人类标注员,且在线上A/B测试中显著提升了用户参与度与满意消费率。研究为构建生产级大模型管道以实现内容深度评估提供了洞见,凸显了大模型生成的细粒度理解在增强内容发现、用户满意度及推荐系统整体效能方面的适应性与优势。
原文摘要 · Abstract (English)
This paper presents a case study on deploying Large Language Models (LLMs) as an advanced "annotation" mechanism to achieve nuanced content understanding (e.g., discerning content "vibe") at scale within a large-scale industrial short-form video recommendation system. Traditional machine learning classifiers for content understanding face protracted development cycles and a lack of deep, nuanced comprehension. The "LLM-as-annotators" approach addresses these by significantly shortening development times and enabling the annotation of subtle attributes. This work details an end-to-end workflow encompassing: (1) iterative definition and robust evaluation of target attributes, refined by offline metrics and online A/B testing; (2) scalable offline bulk annotation of video corpora using LLMs with multimodal features, optimized inference, and knowledge distillation for broad application; and (3) integration of these rich annotations into the online recommendation serving system, for example, through personalized restrict retrieval. Experimental results demonstrate the efficacy of this approach, with LLMs outperforming human raters in offline annotation quality for nuanced attributes and yielding significant improvements of user participation and satisfied consumption in online A/B tests. The study provides insights into designing and scaling production-level LLM pipelines for rich content evaluation, highlighting the adaptability and benefits of LLM-generated nuanced understanding for enhancing content discovery, user satisfaction, and the overall effectiveness of modern recommendation systems.
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