分析疫情网络言论语言模式,找出谣言与真实信息的差异。
Linguistic Patterns in Pandemic-Related Content: A Comparative Analysis of COVID-19, Constraint, and Monkeypox Datasets
- 对比三种疫情数据集的语言特征,识别谣言的表达模式。
- 谣言阅读难度低,恐惧类词汇频次是其他内容的两倍以上。
- 适合研究虚假信息传播、公共健康沟通的学者参考。
本研究通过计算语言学方法分析疫情期间的网络话语,探讨语言如何区分健康谣言与事实性传播。基于三个语料库:新冠病毒虚假叙事(n = 7588)、一般新冠内容(n = 10700)和猴痘相关帖子(n = 5787),发现谣言在可读性、修辞标记和说服性语言使用上存在显著差异。新冠谣言的可读性得分明显更低,恐惧类或说服性词汇频率超过其他数据集两倍以上,且极少使用感叹号,与猴痘内容的情感化风格形成对比。这些模式表明,谣言采用刻意复杂的修辞策略,嵌入情绪线索,可能增强其可信度。研究为数字健康谣言检测提供语言指标,也对公共卫生传播策略与危机传播理论模型具有启示。同时指出局限:依赖传统可读性指标、使用窄义说服性词表、仅做静态聚合分析。未来研究应引入纵向设计、更广的情绪词表与平台敏感方法以提升稳健性。
原文摘要 · Abstract (English)
This study conducts a computational linguistic analysis of pandemic-related online discourse to examine how language distinguishes health misinformation from factual communication. Drawing on three corpora: COVID-19 false narratives (n = 7588), general COVID-19 content (n = 10700), and Monkeypox-related posts (n = 5787), we identify significant differences in readability, rhetorical markers, and persuasive language use. COVID-19 misinformation exhibited markedly lower readability scores and contained over twice the frequency of fear-related or persuasive terms compared to the other datasets. It also showed minimal use of exclamation marks, contrasting with the more emotive style of Monkeypox content. These patterns suggest that misinformation employs a deliberately complex rhetorical style embedded with emotional cues, a combination that may enhance its perceived credibility. Our findings contribute to the growing body of work on digital health misinformation by highlighting linguistic indicators that may aid detection efforts. They also inform public health messaging strategies and theoretical models of crisis communication in networked media environments. At the same time, the study acknowledges limitations, including reliance on traditional readability indices, use of a deliberately narrow persuasive lexicon, and reliance on static aggregate analysis. Future research should therefore incorporate longitudinal designs, broader emotion lexicons, and platform-sensitive approaches to strengthen robustness.
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