用生成模型增强图对比学习，提升推荐系统嵌入效果

Recommendation systems have become indispensable in various online platforms, from e-commerce to streaming services. A fundamental challenge in this domain is learning effective embeddings from sparse user-item interactions. While contrastive learning has recently emerged as a promising solution to this issue, generating augmented views for contrastive learning through most existing random data augmentation methods often leads to the alteration of original semantic information. In this paper, we propose a novel framework, GDA4Rec (Generative Data Augmentation in graph contrastive learning for Recommendation) to generate high-quality augmented views and provide robust self-supervised signals. Specifically, we employ a noise generation module that leverages deep generative models to approximate the distribution of original data for data augmentation. Additionally, GDA4Rec further extracts an item complement matrix to characterize the latent correlations between items and provide additional self-supervised signals. Lastly, a joint objective that integrates recommendation, data augmentation and contrastive learning is used to enforce the model to learn more effective and informative embeddings. Extensive experiments are conducted on three public datasets to demonstrate the superiority of the model. The code is available at: https://github.com/MrYansong/GDA4Rec.