用语义编号缩小动态推荐动作空间,提升长期收益
Hierarchical Semantic RL: Tackling the Problem of Dynamic Action Space for RL-based Recommendations
- 将商品映射为固定语义编号,构建稳定策略学习空间
- 分层策略网络+多级价值评估,实现细粒度收益分配
- 在真实广告平台验证,7天实验提升18.4%广告价值
推荐系统是现代在线服务的核心。尽管现有方法多聚焦短期参与度,近期研究开始探索强化学习(RL)以建模长期用户价值。然而,推荐系统固有的巨大且动态的动作空间严重阻碍了策略的稳定学习。为此,我们提出分层语义强化学习(HSRL),将基于RL的推荐重构为固定语义动作空间(SAS)上的问题。HSRL将物品编码为语义编号(SID)用于策略学习,并在执行阶段通过固定查表将SID映射回原始物品。为对齐决策与语义生成,分层策略网络(HPN)采用粗到细的机制,利用前一层次的残差来细化当前层次的上下文,从而减少表示-决策不匹配。同时,多级价值网络(MLC)提供分词级别的价值估计,实现细粒度信用分配。在公开基准和某头部短视频广告平台的大规模生产数据集上,HSRL持续优于现有最优基线。在线7天A/B测试中,其带来18.421%的ADVV提升和1.251%的收入增长,验证了HSRL作为可扩展的基于强化学习推荐范式的能力。
原文摘要 · Abstract (English)
Recommender Systems (RS) are fundamental to modern online services. While most existing approaches optimize for short-term engagement, recent work has begun to explore reinforcement learning (RL) to model long-term user value. However, these efforts face significant challenges due to the vast, dynamic action spaces inherent in RS, which hinder stable policy learning. To resolve this bottleneck, we introduce Hierarchical Semantic RL (HSRL), which reframes RL-based recommendation over a fixed Semantic Action Space (SAS). HSRL encodes items as Semantic IDs (SIDs) for policy learning, and maps SIDs back to their original items via a fixed lookup during execution. To align decision-making with SID generation, the Hierarchical Policy Network (HPN) operates in a coarse-to-fine manner, employing hierarchical residual state modeling to refine each level's context from the previous level's residual, thereby reducing representation-decision mismatch. In parallel, a Multi-level Critic (MLC) provides token-level value estimates, enabling fine-grained credit assignment. Across public benchmarks and a large-scale production dataset from a leading short-video advertising platform, HSRL consistently surpasses state-of-the-art baselines. In online deployment over a 7-day A/B testing, it delivers an 18.421% ADVV lift and a 1.251% increase in Revenue, supporting HSRL as a scalable paradigm for RL-based recommendation.
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