用大模型生成标签,提升跨领域推荐效果
Tag-Enriched Multi-Attention with Large Language Models for Cross-Domain Sequential Recommendation
- 用大模型根据商品标题生成语义标签,丰富物品表征
- 融合标签与多模态特征,在四个数据集上显著优于基线
- 适合做电商、消费电子等跨域推荐系统的研究与应用
跨领域序列推荐(CDSR)在现代消费电子和电商平台中至关重要,用户在图书、电影、在线零售等多种服务间交互。系统需准确捕捉领域内与跨领域的行为模式,以提供个性化体验。为此,我们提出TEMA-LLM(基于大语言模型的标签增强多注意力框架),利用大语言模型(LLMs)生成语义标签。具体地,TEMA-LLM通过领域感知提示从商品标题和描述中生成描述性标签,将标签嵌入与物品标识符、文本及视觉特征融合,构建增强型物品表示。引入标签增强多注意力机制,联合建模用户在各领域内的偏好及跨域兴趣,捕捉复杂且动态的消费者需求。在四个大规模电商数据集上的实验表明,TEMA-LLM持续优于当前最优基线,验证了基于大模型的语义标签与多注意力融合在面向消费者的推荐系统中的优势。
原文摘要 · Abstract (English)
Cross-Domain Sequential Recommendation (CDSR) plays a crucial role in modern consumer electronics and e-commerce platforms, where users interact with diverse services such as books, movies, and online retail products. These systems must accurately capture both domain-specific and cross-domain behavioral patterns to provide personalized and seamless consumer experiences. To address this challenge, we propose \textbf{TEMA-LLM} (\textit{Tag-Enriched Multi-Attention with Large Language Models}), a practical and effective framework that integrates \textit{Large Language Models (LLMs)} for semantic tag generation and enrichment. Specifically, TEMA-LLM employs LLMs to assign domain-aware prompts and generate descriptive tags from item titles and descriptions. The resulting tag embeddings are fused with item identifiers as well as textual and visual features to construct enhanced item representations. A \textit{Tag-Enriched Multi-Attention} mechanism is then introduced to jointly model user preferences within and across domains, enabling the system to capture complex and evolving consumer interests. Extensive experiments on four large-scale e-commerce datasets demonstrate that TEMA-LLM consistently outperforms state-of-the-art baselines, underscoring the benefits of LLM-based semantic tagging and multi-attention integration for consumer-facing recommendation systems. The proposed approach highlights the potential of LLMs to advance intelligent, user-centric services in the field of consumer electronics.
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