arXiv:2510.09347cs.CL2025-10被引 3

用大模型生成二手商品定价建议,比传统方法更准且适应市场变化。

LLP: LLM-Based Product Pricing in E-commerce

  • 基于大模型和检索机制,动态理解商品价格影响因素。
  • 在闲鱼平台测试中,定价采纳率从40%提升至72%,90%召回下仍保持47%采纳率。
  • 适合需要智能定价的二手交易平台或个人卖家使用。

与B2C电商平台(如Amazon)不同,C2C平台(如eBay)上的新手卖家在为二手商品定价时面临巨大挑战。现有研究多采用静态回归模型,泛化能力差,难以捕捉市场动态(如二手iPhone价格随时间下降)。受大语言模型(LLM)突破启发,我们提出LLP,首个基于大模型的生成式二手商品定价框架。LLP首先检索相似商品以对齐市场动态,再利用大模型对自由文本中关键定价信息的细粒度理解生成准确报价建议。为增强大模型在检索商品上的领域推理能力,我们在双向推理构建的数据集上,采用两阶段优化:监督微调(SFT)后接组相对策略优化(GRPO)。此外,LLP引入置信度过滤机制,剔除不可靠建议。大量实验表明,LLP显著优于现有方法,且在未见类别上具有良好泛化性。已在闲鱼(Xianyu,中国最大的二手电商交易平台)成功部署,相同30%产品覆盖下,静态采纳率(SAR)从40%提升至72%,在90%召回率下仍维持47%的高SAR。

原文摘要 · Abstract (English)

Unlike Business-to-Consumer e-commerce platforms (e.g., Amazon), inexperienced individual sellers on Consumer-to-Consumer platforms (e.g., eBay) often face significant challenges in setting prices for their second-hand products efficiently. Therefore, numerous studies have been proposed for automating price prediction. However, most of them are based on static regression models, which suffer from poor generalization performance and fail to capture market dynamics (e.g., the price of a used iPhone decreases over time). Inspired by recent breakthroughs in Large Language Models (LLMs), we introduce LLP, the first LLM-based generative framework for second-hand product pricing. LLP first retrieves similar products to better align with the dynamic market change. Afterwards, it leverages the LLMs' nuanced understanding of key pricing information in free-form text to generate accurate price suggestions. To strengthen the LLMs' domain reasoning over retrieved products, we apply a two-stage optimization, supervised fine-tuning (SFT) followed by group relative policy optimization (GRPO), on a dataset built via bidirectional reasoning. Moreover, LLP employs a confidence-based filtering mechanism to reject unreliable price suggestions. Extensive experiments demonstrate that LLP substantially surpasses existing methods while generalizing well to unseen categories. We have successfully deployed LLP on Xianyu\footnote\{Xianyu is China's largest second-hand e-commerce platform.\}, significantly outperforming the previous pricing method. Under the same 30\% product coverage, it raises the static adoption rate (SAR) from 40\% to 72\%, and maintains a strong SAR of 47\% even at 90\% recall.

大模型定价系统二手电商生成模型

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