解决推荐生成重复问题,用图结构提升多样性与准确性
Breaking the Likelihood Trap: Consistent Generative Recommendation with Graph-structured Model

- 构建图结构模型,通过多路径探索扩大生成空间
- 在快手超3亿日活用户上验证,显著提升推荐质量与多样性
- 引入可微分评估器,直接学习用户偏好,避免似然陷阱
重排序作为推荐系统最终阶段,直接影响用户曝光和体验。近年来,生成式重排序将重排序视为整体序列生成任务,隐式建模物品间复杂依赖关系,但多数方法陷入似然陷阱——高似然序列常重复且人类感知质量低,限制用户参与度。本文提出一致的图结构生成推荐模型CONGRATS。首先引入新型图结构模型,通过探索多路径生成更多样序列,不仅扩展解码空间促进多样性,还通过显式建模图转移中的物品依赖提升预测精度。此外,设计了一致可微训练方法,引入评估器使模型直接学习用户偏好。大量离线实验验证CONGRATS优于现有先进方法。进一步在拥有超过3亿日活跃用户的大型视频分享平台快手上线测试,结果表明该方法显著提升推荐质量与多样性,在实际工业平台中有效验证了其性能。
原文摘要 · Abstract (English)
Reranking, as the final stage of recommender systems, plays a crucial role in determining the final exposure, directly influencing user experience. Recently, generative reranking has gained increasing attention for formulating reranking as a holistic sequence generation task, implicitly modeling complex dependencies among items. However, most existing methods suffer from the likelihood trap, where high-likelihood sequences are often repetitive and perceived as low-quality by humans, thereby limiting user engagement. In this work, we propose Consistent Graph-structured Generative Recommendation (CONGRATS). We first introduce a novel Graph-structured Model, which enables the generation of more diverse sequences by exploring multiple paths. This design not only expands the decoding space to promote diversity, but also improves prediction accuracy by explicitly modeling item dependencies from graph transitions. Furthermore, we design a Consistent Differentiable Training method that incorporates an evaluator, allowing the model to learn directly from user preferences. Extensive offline experiments validate the superior performance of CONGRATS over state-of-the-art reranking methods. Moreover, CONGRATS has been evaluated on a large-scale video-sharing app, Kuaishou, with over 300 million daily active users, demonstrating that our approach significantly improves both recommendation quality and diversity, validating our effectiveness in practical industrial platforms.
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