提出新量表,同时衡量人对生成式AI的理性与情感信任。
Revisiting Trust in the Era of Generative AI: Factorial Structure and Latent Profiles
- 基于访谈和双国调查,构建四维信任量表。
- 发现六类用户信任模式,揭示文化差异。
- 适合研究可信AI或人机交互的学者与设计师。
信任是影响人们采纳和依赖人工智能的关键因素。现有研究多聚焦系统功能可靠性,忽视生成式AI(GenAI)日益重要的社会与情感维度。这些系统不仅处理信息,还与用户对话协作,模糊了工具与伙伴的界限。本研究提出并验证了人类-AI信任量表(HAITS),融合理性与关系性信任视角。基于前期理论、定性访谈及中国与美国两波大规模调查(探索性样本n=1,546,验证性样本n=1,426),通过探索性与验证性因子分析识别出四个核心维度:情感信任、能力信任、善意与诚信、感知风险。进一步采用潜在剖面分析,将用户划分为六类信任类型,揭示情感-能力信任与信任-不信任框架在个体与文化间的共存特征。研究提供了一个经验证的文化敏感型量表,并深化了对人机信任演化机制的理解,为可信AI的研究与设计奠定基础。
原文摘要 · Abstract (English)
Trust is one of the most important factors shaping whether and how people adopt and rely on artificial intelligence (AI). Yet most existing studies measure trust in terms of functionality, focusing on whether a system is reliable, accurate, or easy to use, while giving less attention to the social and emotional dimensions that are increasingly relevant for today's generative AI (GenAI) systems. These systems do not just process information; they converse, respond, and collaborate with users, blurring the line between tool and partner. In this study, we introduce and validate the Human-AI Trust Scale (HAITS), a new measure designed to capture both the rational and relational aspects of trust in GenAI. Drawing on prior trust theories, qualitative interviews, and two waves of large-scale surveys in China and the United States, we used exploratory (n = 1,546) and confirmatory (n = 1,426) factor analyses to identify four key dimensions of trust: Affective Trust, Competence Trust, Benevolence & Integrity, and Perceived Risk. We then applied latent profile analysis to classify users into six distinct trust profiles, revealing meaningful differences in how affective-competence trust and trust-distrust frameworks coexist across individuals and cultures. Our findings offer a validated, culturally sensitive tool for measuring trust in GenAI and provide new insight into how trust evolves in human-AI interaction. By integrating instrumental and relational perspectives of trust, this work lays the foundation for more nuanced research and design of trustworthy AI systems.
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