通过多模态数据挖掘,发现4类游戏玩家原型。
Unveiling Gamer Archetypes through Multi modal feature Correlations and Unsupervised Learning
- 结合心理、行为与社交数据,用相关性网络选特征。
- 4类玩家原型:沉浸社交叙事者、纪律优化者等。
- 适合游戏设计、数字健康研究者参考。
玩家画像对自适应游戏设计、行为理解及数字健康至关重要。本研究提出一种整合心理测量、行为分析与机器学习的数据驱动框架,揭示潜在玩家类型。基于250名参与者(113名为活跃玩家)的结构化调查,收集了多维度的行为、动机与社交数据。分析流程融合特征工程、关联网络、知识图谱分析与无监督聚类,利用Cramér's V、Tschuprow's T、Theil's U和Spearman相关系数量化特征关联,网络中心性指导特征选择。采用主成分分析(PCA)、奇异值分解(SVD)、t-SNE等降维技术,搭配K-Means、层次聚类、谱聚类、DBSCAN等算法,通过轮廓系数(Silhouette)、Calinski-Harabasz与Davies-Bouldin指数评估。最优模型为PCA+K-Means(k=4),轮廓系数达0.4,识别出四类原型:沉浸社交叙事者、纪律优化者、战略系统导航者、竞争团队建设者。该研究提供可复现的分析流程,将相关性网络与聚类结合,不仅提升分类精度,更打通游戏动机与心理及福祉结果的关联路径。
原文摘要 · Abstract (English)
Profiling gamers provides critical insights for adaptive game design, behavioral understanding, and digital well-being. This study proposes an integrated, data-driven framework that combines psychological measures, behavioral analytics, and machine learning to reveal underlying gamer personas. A structured survey of 250 participants, including 113 active gamers, captured multidimensional behavioral, motivational, and social data. The analysis pipeline integrated feature engineering, association-network, knowledge-graph analysis, and unsupervised clustering to extract meaningful patterns. Correlation statistics uses Cramers V, Tschuprows T, Theils U, and Spearmans quantified feature associations, and network centrality guided feature selection. Dimensionality-reduction techniques such as PCA, SVD, t-SNE are coupled with clustering algorithms like K-Means, Agglomerative, Spectral, DBSCAN, evaluated using Silhouette, Calinski Harabasz, and Davies Bouldin indices. The PCA with K-Means with k = 4 model achieved optimal cluster quality with Silhouette = 0.4, identifying four archetypes as Immersive Social Story-Seekers, Disciplined Optimizers, Strategic Systems Navigators, and Competitive Team-Builders. This research contributes a reproducible pipeline that links correlation-driven network insights with unsupervised learning. The integration of behavioral correlation networks with clustering not only enhances classification accuracy but also offers a holistic lens to connect gameplay motivations with psychological and wellness outcomes.
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