对比俄乌官员战前战后推特发文，发现乌方聚焦战争，俄方转移话题避谈冲突。
Evolution of wartime discourse on Telegram: A comparative study of Ukrainian and Russian policymakers' communication before and after Russia's full-scale invasion of Ukraine
- 分析2019-2024年俄乌官员公开推文，比较战前战后传播策略变化。
- 乌克兰官员战后发文量激增，初期聚焦战争，后期关注度下降；俄罗斯则回避战争话题。
- 俄方频繁提及西方危机等无关议题以转移公众注意力，适合研究数字时代战时舆论战。
本研究考察了社交媒体时代首次大规模欧洲战争期间乌克兰与俄罗斯政策制定者在Telegram上的精英政治传播。基于2019至2024年两国政策制定者公开推文的独家数据集，分析了2022年俄罗斯全面入侵后传播量、主题内容及参与者的动态变化。研究发现，入侵后双方通信活动显著上升，尤其执政党官员更为活跃。乌克兰政策制定者初期集中讨论战争议题，但随时间推移关注度下降；而俄罗斯政策制定者则普遍回避战争相关话题，转而强调西方危机等非战争议题以分散公众注意力。此外，还揭示了大党与小党、个体政策制定者间沟通策略的差异。研究揭示了政策制定者如何应对战时传播挑战，为理解战争时期线上政治话语动态提供了关键洞见。
原文摘要 · Abstract (English)
This study examines elite-driven political communication on Telegram during the ongoing Russo-Ukrainian war, the first large-scale European war in the social media era. Using a unique dataset of Telegram public posts from Ukrainian and Russian policymakers (2019-2024), we analyze changes in communication volume, thematic content, and actor engagement following Russia's 2022 full-scale invasion. Our findings show a sharp increase in Telegram activity after the invasion, particularly among ruling-party policymakers. Ukrainian policymakers initially focused on war-related topics, but this emphasis declined over time In contrast, Russian policymakers largely avoided war-related discussions, instead emphasizing unrelated topics, such as Western crises, to distract public attention. We also identify differences in communication strategies between large and small parties, as well as individual policymakers. Our findings shed light on how policymakers adapt to wartime communication challenges and offer critical insights into the dynamics of online political discourse during times of war.
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