arXiv:2510.12325cs.IRcs.AI2025-10

解决多模态推荐中的因果偏差问题,提升推荐准确性与可解释性。

Causal Inspired Multi Modal Recommendation

  • 引入双通道跨模态扩散机制识别隐藏混淆因子
  • 通过后门调整和前门调整显著降低偏差影响
  • 适合关注推荐系统公平性与可解释性的研究者

多模态推荐系统通过整合视觉、文本及用户-物品交互数据,在电商和在线广告中提升个性化推荐效果。然而,现有方法常忽略两类关键偏差:(i) 模态混淆,即潜在因素(如品牌风格或产品类别)同时驱动多个模态并影响用户偏好,导致虚假的特征-偏好关联;(ii) 交互偏差,真实偏好被曝光效应和偶然点击噪声污染。为此,我们提出一种因果启发的多模态推荐框架。具体包括:设计双通道跨模态扩散模块以识别隐含模态混淆因子;利用后门调整结合分层匹配与向量量化码本阻断混淆路径;通过前门调整与因果拓扑重构构建去混淆因果子图。在三个真实电商数据集上的实验表明,该方法显著优于当前最优基线,同时保持良好可解释性。

原文摘要 · Abstract (English)

Multimodal recommender systems enhance personalized recommendations in e-commerce and online advertising by integrating visual, textual, and user-item interaction data. However, existing methods often overlook two critical biases: (i) modal confounding, where latent factors (e.g., brand style or product category) simultaneously drive multiple modalities and influence user preference, leading to spurious feature-preference associations; (ii) interaction bias, where genuine user preferences are mixed with noise from exposure effects and accidental clicks. To address these challenges, we propose a Causal-inspired multimodal Recommendation framework. Specifically, we introduce a dual-channel cross-modal diffusion module to identify hidden modal confounders, utilize back-door adjustment with hierarchical matching and vector-quantized codebooks to block confounding paths, and apply front-door adjustment combined with causal topology reconstruction to build a deconfounded causal subgraph. Extensive experiments on three real-world e-commerce datasets demonstrate that our method significantly outperforms state-of-the-art baselines while maintaining strong interpretability.

多模态推荐因果推理去偏

Thank you to arXiv for use of its open access interoperability. PaperDance 不是 arXiv 官方产品;中文卡片由大模型生成,请以原文为准。