用扩散模型提升推荐系统对长期用户偏好的预测能力

Reinforcement learning-based recommender systems (RL4RS) have gained attention for their ability to adapt to dynamic user preferences. However, these systems face challenges, particularly in offline settings, where data inefficiency and reliance on pre-collected trajectories limit their broader applicability. While offline reinforcement learning methods leverage extensive datasets to address these issues, they often struggle with noisy data and fail to capture long-term user preferences, resulting in suboptimal recommendation policies. To overcome these limitations, we propose Diffusion-enhanced Actor-Critic for Offline RL4RS (DAC4Rec), a novel framework that integrates diffusion processes with reinforcement learning to model complex user preferences more effectively. DAC4Rec leverages the denoising capabilities of diffusion models to enhance the robustness of offline RL algorithms and incorporates a Q-value-guided policy optimization strategy to better handle suboptimal trajectories. Additionally, we introduce an energy-based sampling strategy to reduce randomness during recommendation generation, ensuring more targeted and reliable outcomes. We validate the effectiveness of DAC4Rec through extensive experiments on six real-world offline datasets and in an online simulation environment, demonstrating its ability to optimize long-term user preferences. Furthermore, we show that the proposed diffusion policy can be seamlessly integrated into other commonly used RL algorithms in RL4RS, highlighting its versatility and wide applicability.