用动态知识嵌入提升推荐精准度,解决用户偏好与语义信息的不匹配问题。
Synergistic Integration and Discrepancy Resolution of Contextualized Knowledge for Personalized Recommendation
- 通过双机制动态构建用户专属知识嵌入,融合语义与行为特征。
- 在多个数据集上最高提升8.58%推荐准确率,生产系统中带动1.91%销售增长。
- 模块化设计适配多种模型,适合需要个性化推理的推荐场景。
将大语言模型(LLMs)引入推荐系统展现了利用世界知识增强推理能力的潜力。然而,现有基于静态模板提示的方法存在两大局限:(1) 采用通用模板结构,忽视用户偏好的多维多样性;(2) 仅实现语义知识表示与行为特征空间的浅层对齐,未达成深层潜在空间融合。为此,我们提出CoCo框架,通过双机制动态构建用户特定上下文知识嵌入,实现语义与行为潜在维度的深度整合。该方法结合自适应知识融合与矛盾消解模块,在多个基准数据集及企业级电商平台上的实验验证了其优越性,相比七种前沿方法,推荐准确率最高提升8.58%。在生产广告系统中的部署带来1.91%的销售增长,证明其实用价值。该框架具备模块化设计和模型无关架构,为下一代需知识增强推理与个性化适配的推荐系统提供通用解决方案。
原文摘要 · Abstract (English)
The integration of large language models (LLMs) into recommendation systems has revealed promising potential through their capacity to extract world knowledge for enhanced reasoning capabilities. However, current methodologies that adopt static schema-based prompting mechanisms encounter significant limitations: (1) they employ universal template structures that neglect the multi-faceted nature of user preference diversity; (2) they implement superficial alignment between semantic knowledge representations and behavioral feature spaces without achieving comprehensive latent space integration. To address these challenges, we introduce CoCo, an end-to-end framework that dynamically constructs user-specific contextual knowledge embeddings through a dual-mechanism approach. Our method realizes profound integration of semantic and behavioral latent dimensions via adaptive knowledge fusion and contradiction resolution modules. Experimental evaluations across diverse benchmark datasets and an enterprise-level e-commerce platform demonstrate CoCo's superiority, achieving a maximum 8.58% improvement over seven cutting-edge methods in recommendation accuracy. The framework's deployment on a production advertising system resulted in a 1.91% sales growth, validating its practical effectiveness. With its modular design and model-agnostic architecture, CoCo provides a versatile solution for next-generation recommendation systems requiring both knowledge-enhanced reasoning and personalized adaptation.
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