用记忆与推理协同提升大模型推荐个性化能力

The application of Large Language Models (LLMs) in recommender systems faces key challenges in delivering deep personalization and intelligent reasoning, especially for interactive scenarios. Current methods are often constrained by limited context windows and single-turn reasoning, hindering their ability to capture dynamic user preferences and proactively reason over recommendation contexts. To address these limitations, we propose MR.Rec, a novel framework that synergizes memory and reasoning for LLM-based recommendations. To achieve personalization, we develop a comprehensive Retrieval-Augmented Generation (RAG) system that efficiently indexes and retrieves relevant external memory to enhance LLM personalization capabilities. Furthermore, to enable the synergy between memory and reasoning, our RAG system goes beyond conventional query-based retrieval by integrating reasoning enhanced memory retrieval. Finally, we design a reinforcement learning framework that trains the LLM to autonomously learn effective strategies for both memory utilization and reasoning refinement. By combining dynamic memory retrieval with adaptive reasoning, this approach ensures more accurate, context-aware, and highly personalized recommendations. Extensive experiments demonstrate that MR.Rec significantly outperforms state-of-the-art baselines across multiple metrics, validating its efficacy in delivering intelligent and personalized recommendations. We will release code and data upon paper notification.