arXiv:2510.21333cs.IRcs.AI2025-10被引 1

用因果注意力提升推荐准确率,解决传统模型只看关联不看原因的问题。

CausalRec: A CausalBoost Attention Model for Sequential Recommendation

  • 通过因果发现模块构建用户行为因果图,识别真实影响因素。
  • 在真实数据集上,点击率和排序收益分别提升7.21%和8.65%。
  • 首次将因果机制融入注意力模型,适合做精准推荐的研究者参考。

基于相关性的序列推荐系统近年取得显著进展,尤其是注意力模型能更有效捕捉短期与长期依赖。然而,仅关注物品共现会忽略用户行为背后的真正动机,导致虚假相关,影响推荐准确性。为此,我们提出CausalRec框架,融合因果注意力机制。该框架包含因果发现模块和CausalBooster:前者学习用户行为序列中的因果图,并提供理论保证其可识别性;后者利用发现的因果图优化注意力机制,突出具有因果意义的行为。在真实数据集上的实验表明,CausalRec优于多个前沿方法,平均在命中率(HR)上提升7.21%,在归一化折现累积增益(NDCG)上提升8.65%。据我们所知,这是首个通过注意力机制引入因果性的序列推荐模型,验证了因果性对生成更准确、可靠推荐的价值。

原文摘要 · Abstract (English)

Recent advances in correlation-based sequential recommendation systems have demonstrated substantial success. Specifically, the attention-based model outperforms other RNN-based and Markov chains-based models by capturing both short- and long-term dependencies more effectively. However, solely focusing on item co-occurrences overlooks the underlying motivations behind user behaviors, leading to spurious correlations and potentially inaccurate recommendations. To address this limitation, we present a novel framework that integrates causal attention for sequential recommendation, CausalRec. It incorporates a causal discovery block and a CausalBooster. The causal discovery block learns the causal graph in user behavior sequences, and we provide a theory to guarantee the identifiability of the learned causal graph. The CausalBooster utilizes the discovered causal graph to refine the attention mechanism, prioritizing behaviors with causal significance. Experimental evaluations on real-world datasets indicate that CausalRec outperforms several state-of-the-art methods, with average improvements of 7.21% in Hit Rate (HR) and 8.65% in Normalized Discounted Cumulative Gain (NDCG). To the best of our knowledge, this is the first model to incorporate causality through the attention mechanism in sequential recommendation, demonstrating the value of causality in generating more accurate and reliable recommendations.

序列推荐因果推理注意力机制

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