通过挖掘无点击请求,提升电商视觉搜索对隐式意图的响应能力。
REVISION:Reflective Intent Mining and Online Reasoning Auxiliary for E-commerce Visual Search System Optimization
- 离线阶段用大模型分析历史无点击数据,挖掘用户隐式意图
- 在线阶段基于推理结果动态优化搜索策略,使无点击率显著下降
- 适合关注电商搜索优化与大模型融合落地的工程师和研究者
在淘宝电商视觉搜索中,大量无点击请求反映出用户意图多样且隐晦。这些意图表达形式复杂,难以挖掘,导致系统适应性差、策略滞后,限制了用户表达多样性与系统可扩展性。这种用户隐式意图与系统响应之间的不匹配称为用户-搜索系统意图差异(User-SearchSys Intent Discrepancy)。为此,我们提出REVISION框架,融合离线推理挖掘与在线决策执行。离线阶段构建周期性管道,利用大模型分析历史无点击请求,结合查询与商品元数据联合推理,推断最优建议;在线阶段,基于离线数据训练的REVISION-R1-3B模型,对查询图像与历史商品进行整体分析,生成优化方案并自适应调度搜索流程。实验表明,该方法显著提升了大规模搜索日志中隐式意图挖掘效率,有效降低无点击率。
原文摘要 · Abstract (English)
In Taobao e-commerce visual search, user behavior analysis reveals a large proportion of no-click requests, suggesting diverse and implicit user intents. These intents are expressed in various forms and are difficult to mine and discover, thereby leading to the limited adaptability and lag in platform strategies. This greatly restricts users' ability to express diverse intents and hinders the scalability of the visual search system. This mismatch between user implicit intent expression and system response defines the User-SearchSys Intent Discrepancy. To alleviate the issue, we propose a novel framework REVISION. This framework integrates offline reasoning mining with online decision-making and execution, enabling adaptive strategies to solve implicit user demands. In the offline stage, we construct a periodic pipeline to mine discrepancies from historical no-click requests. Leveraging large models, we analyze implicit intent factors and infer optimal suggestions by jointly reasoning over query and product metadata. These inferred suggestions serve as actionable insights for refining platform strategies. In the online stage, REVISION-R1-3B, trained on the curated offline data, performs holistic analysis over query images and associated historical products to generate optimization plans and adaptively schedule strategies across the search pipeline. Our framework offers a streamlined paradigm for integrating large models with traditional search systems, enabling end-to-end intelligent optimization across information aggregation and user interaction. Experimental results demonstrate that our approach improves the efficiency of implicit intent mining from large-scale search logs and significantly reduces the no-click rate.
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