通过生成伪交互增强推荐,提升图协同过滤的鲁棒性
Simple and Behavior-Driven Augmentation for Recommendation with Rich Collaborative Signals
- 用用户-物品交互信号生成伪交互,替代删除噪声的复杂操作
- 在4个基准数据集上超越现有自监督方法,稀疏场景下效果更优
- 方法简单有效,对超参数不敏感,适合实际推荐系统部署
对比学习(CL)被广泛用于提升图协同过滤(GCF)的个性化推荐性能。由于数据增强在CL成功中起关键作用,以往工作设计了去除用户与物品间噪声交互的方法以生成有效增强视图。然而,'噪声'定义模糊,易导致核心信息丢失和不可靠数据视图,同时增加增强模块的复杂性。本文提出简单协同增强推荐(SCAR),一种新颖且直观的增强方法,旨在最大化CL在GCF中的有效性。不同于移除信息,SCAR利用用户-物品交互中提取的协同信号生成伪交互,并将其添加或替换原有交互,从而获得更鲁棒的表示,避免复杂增强模块的弊端。我们在四个基准数据集上进行实验,结果表明,SCAR在关键评估指标上优于先前基于CL的GCF方法及其他先进自监督学习方法,且在不同超参数设置下表现稳定,尤其在稀疏数据场景中效果显著。
原文摘要 · Abstract (English)
Contrastive learning (CL) has been widely used for enhancing the performance of graph collaborative filtering (GCF) for personalized recommendation. Since data augmentation plays a crucial role in the success of CL, previous works have designed augmentation methods to remove noisy interactions between users and items in order to generate effective augmented views. However, the ambiguity in defining ''noisiness'' presents a persistent risk of losing core information and generating unreliable data views, while increasing the overall complexity of augmentation. In this paper, we propose Simple Collaborative Augmentation for Recommendation (SCAR), a novel and intuitive augmentation method designed to maximize the effectiveness of CL for GCF. Instead of removing information, SCAR leverages collaborative signals extracted from user-item interactions to generate pseudo-interactions, which are then either added to or used to replace existing interactions. This results in more robust representations while avoiding the pitfalls of overly complex augmentation modules. We conduct experiments on four benchmark datasets and show that SCAR outperforms previous CL-based GCF methods as well as other state-of-the-art self-supervised learning approaches across key evaluation metrics. SCAR exhibits strong robustness across different hyperparameter settings and is particularly effective in sparse data scenarios.
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