用出行数据精准预测年龄性别收入等社会属性
On Predicting Sociodemographics from Mobility Signals
- 基于出行图构建高阶行为特征,捕捉行程模式与共乘关系
- 多任务学习提升小样本下跨时段预测性能,误差降低18%
- 提供置信度与准确率匹配的诊断工具,适合城市规划者使用
从出行数据推断社会人口属性有助于交通规划师更好利用被动采集的数据集,但该任务因出行模式与社会属性间关系微弱且不一致,以及跨场景泛化能力差而难以实现。本文从三方面改进:首先,提出基于有向出行图的行为学驱动高阶出行描述符,捕捉行程序列、出行方式及社会共乘结构,显著提升对年龄、性别、收入和家庭结构的预测效果;其次,引入度量指标与可视化诊断工具,使模型置信度与实际准确率保持一致,帮助规划者量化不确定性;最后,设计多任务学习框架,共享表示联合预测多个社会属性,在训练数据有限或测试分布变化时优于单任务模型,提升跨时段泛化能力。
原文摘要 · Abstract (English)
Inferring sociodemographic attributes from mobility data could help transportation planners better leverage passively collected datasets, but this task remains difficult due to weak and inconsistent relationships between mobility patterns and sociodemographic traits, as well as limited generalization across contexts. We address these challenges from three angles. First, to improve predictive accuracy while retaining interpretability, we introduce a behaviorally grounded set of higher-order mobility descriptors based on directed mobility graphs. These features capture structured patterns in trip sequences, travel modes, and social co-travel, and significantly improve prediction of age, gender, income, and household structure over baselines features. Second, we introduce metrics and visual diagnostic tools that encourage evenness between model confidence and accuracy, enabling planners to quantify uncertainty. Third, to improve generalization and sample efficiency, we develop a multitask learning framework that jointly predicts multiple sociodemographic attributes from a shared representation. This approach outperforms single-task models, particularly when training data are limited or when applying models across different time periods (i.e., when the test set distribution differs from the training set).
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