针对本地生活推荐中长尾商品曝光不足问题,提出空间约束增强框架ReST。
ReST: A Plug-and-Play Spatially-Constrained Representation Enhancement Framework for Local-Life Recommendation
- 从商品视角出发,通过对比学习增强长尾商品表征。
- 引入空间约束采样与动态对齐策略,提升弱表征商品的推荐效果。
- 可即插即用,适合本地生活类推荐系统优化。
本地生活推荐快速发展,但面临两大挑战:一是空间约束导致商品仅向有限地理范围内的用户展示,降低曝光概率;二是长尾稀疏问题,少数热门商品主导用户行为,大量优质长尾商品因交互机会不均被忽视。现有方法多从用户视角建模,我们提出更适配该场景的物品中心范式——ReST,一种即插即用的空间约束表征增强框架。首先设计元ID热启动网络,基于属性语义信息初始化物品表征;随后提出基于对比学习的时空约束物品表征增强网络(SIDENet),融合空间约束硬采样与动态表征对齐策略,可自适应识别弱表征物品,并在保持与热门商品兼容性的前提下,挖掘本地服务的空间特性中的潜在商品关联,显著提升长尾商品的推荐表现。
原文摘要 · Abstract (English)
Local-life recommendation have witnessed rapid growth, providing users with convenient access to daily essentials. However, this domain faces two key challenges: (1) spatial constraints, driven by the requirements of the local-life scenario, where items are usually shown only to users within a limited geographic area, indirectly reducing their exposure probability; and (2) long-tail sparsity, where few popular items dominate user interactions, while many high-quality long-tail items are largely overlooked due to imbalanced interaction opportunities. Existing methods typically adopt a user-centric perspective, such as modeling spatial user preferences or enhancing long-tail representations with collaborative filtering signals. However, we argue that an item-centric perspective is more suitable for this domain, focusing on enhancing long-tail items representation that align with the spatially-constrained characteristics of local lifestyle services. To tackle this issue, we propose ReST, a Plug-And-Play Spatially-Constrained Representation Enhancement Framework for Long-Tail Local-Life Recommendation. Specifically, we first introduce a Meta ID Warm-up Network, which initializes fundamental ID representations by injecting their basic attribute-level semantic information. Subsequently, we propose a novel Spatially-Constrained ID Representation Enhancement Network (SIDENet) based on contrastive learning, which incorporates two efficient strategies: a spatially-constrained hard sampling strategy and a dynamic representation alignment strategy. This design adaptively identifies weak ID representations based on their attribute-level information during training. It additionally enhances them by capturing latent item relationships within the spatially-constrained characteristics of local lifestyle services, while preserving compatibility with popular items.
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