分析十年社交平台疫苗讨论,发现疫情改变公众情绪与话语模式。
The Shifting Landscape of Vaccine Discourse: Insights From a Decade of Pre- to Post-COVID-19 Vaccine Posts on Social Media
- 基于1870万条推文构建新数据集,对比疫情前后英文社交媒体讨论。
- 疫情初期负面情绪减少,惊喜与信任类词汇上升,后期负面词显著增多。
- 揭示公众对疫苗态度从信任转向怀疑的演变过程,适合关注舆论研究者。
本研究分析2013至2022年期间英语社交平台X(原推特)上关于疫苗的讨论,涵盖疫情前七年(2013–2019)与疫情后三年(2020–2022)。基于社会认知与刻板印象内容模型理论,我们构建了一个包含1870万条经筛选的推文数据集(初始1.29亿条),揭示英语用户对疫苗看法的演变。分析显示,新冠疫情引发复杂的情绪与话语转变:疫情初期,负面情绪词使用减少,惊讶与信任相关词汇上升;疫苗相关语言更多使用体现可信度的温暖型词汇及积极的能力型词汇。然而,疫情末期负面词汇使用明显回升,可能反映疫苗犹豫与质疑情绪的增长。
原文摘要 · Abstract (English)
In this work, we study English-language vaccine discourse in social media posts, specifically posts on X (formerly Twitter), in seven years before the COVID-19 outbreak (2013 to 2019) and three years after the outbreak was first reported (2020 to 2022). Drawing on theories from social cognition and the stereotype content model in Social Psychology, we analyze how English speakers talk about vaccines on social media to understand the evolving narrative around vaccines in social media posts. To do that, we first introduce a novel dataset comprising 18.7 million curated posts on vaccine discourse from 2013 to 2022. This extensive collection-filtered down from an initial 129 million posts through rigorous preprocessing-captures both pre-COVID and COVID-19 periods, offering valuable insights into the evolution of English-speaking X users' perceptions related to vaccines. Our analysis shows that the COVID-19 pandemic led to complex shifts in X users' sentiment and discourse around vaccines. We observe that negative emotion word usage decreased during the pandemic, with notable rises in usage of surprise, and trust related emotion words. Furthermore, vaccine-related language tended to use more warmth-focused words associated with trustworthiness, along with positive, competence-focused words during the early days of the pandemic, with a marked rise in negative word usage towards the end of the pandemic, possibly reflecting a growing vaccine hesitancy and skepticism.
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