arXiv:2511.17241cs.CL2025-11

针对社交平台常见与罕见行为,提出混合预测方法并获顶会冠军。

Predicting Social Media User Actions: A Hybrid Approach for Common and Rare Behavior Prediction on Bluesky

  • 融合历史模式、人物画像与神经网络,分层建模用户行为。
  • 常见行为平均宏F1达0.64,罕见行为在10类中均超0.56。
  • 适合研究社交平台个性化推荐与异常行为检测的学者。

理解并预测社交媒体用户行为对内容推荐与平台设计至关重要。现有方法多聚焦于转发、点赞等常见操作,对稀有但关键行为的预测仍属空白。本文提出一种混合方法,同时应对多样化动作中高频与低频行为。在包含640万条对话线程、覆盖12类用户行为和25个人物群组的大型Bluesky数据集上评估。方法结合四类互补技术:(i) 基于历史响应模式的查询数据库;(ii) 针对人物画像的LightGBM模型,使用时序与语义特征处理常见行为;(iii) 融合文本与时间表示的专用混合神经架构,用于罕见行为分类;(iv) 文本回复生成。人物画像模型在常见行为预测上平均宏F1为0.64,罕见行为分类器在10类罕见行为中平均宏F1达0.56。结果表明,有效预测需区分行为类型差异。该方法在COLM 2025会议举办的SocialSim:基于大模型的社交人格挑战赛中获得第一名。

原文摘要 · Abstract (English)

Understanding and predicting user behavior on social media platforms is crucial for content recommendation and platform design. While existing approaches focus primarily on common actions like retweeting and liking, the prediction of rare but significant behaviors remains largely unexplored. This paper presents a hybrid methodology for social media user behavior prediction that addresses both frequent and infrequent actions across a diverse action vocabulary. We evaluate our approach on a large-scale Bluesky dataset containing 6.4 million conversation threads spanning 12 distinct user actions across 25 persona clusters. Our methodology combines four complementary approaches: (i) a lookup database system based on historical response patterns; (ii) persona-specific LightGBM models with engineered temporal and semantic features for common actions; (iii) a specialized hybrid neural architecture fusing textual and temporal representations for rare action classification; and (iv) generation of text replies. Our persona-specific models achieve an average macro F1-score of 0.64 for common action prediction, while our rare action classifier achieves 0.56 macro F1-score across 10 rare actions. These results demonstrate that effective social media behavior prediction requires tailored modeling strategies recognizing fundamental differences between action types. Our approach achieved first place in the SocialSim: Social-Media Based Personas challenge organized at the Social Simulation with LLMs workshop at the Conference on Language Modeling (COLM 2025).

行为预测社交网络混合模型罕见行为

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