通过关联用户保存与回访行为,提升推荐系统长期留存率。
Save, Revisit, Retain: A Scalable Framework for Enhancing User Retention in Large-Scale Recommender Systems
- 用保存行为作为回访的代理信号,降低因果关系噪声。
- 在服务5亿用户场景下,活跃用户率提升0.1%且无额外算力开销。
- 轻量可解释框架,适合大规模推荐系统优化长期留存。
用户留存是Pinterest等在线平台的核心目标,其关键指标之一是回访行为——即用户返回查看之前保存的内容。这种行为常由个性化推荐和用户满意度引发,但建模与优化回访面临挑战:难以准确归因,因内容质量、界面设计、通知或用户意图变化等多重因素干扰;且回访可能在初次互动数天甚至数周后发生,需处理海量用户与会话的历史记录。现有方法难以有效捕捉长期回访模式。为此,本文提出一种轻量、可解释的框架,在基于搜索的推荐场景中建模回访行为并优化长期留存。通过将保存行为作为回访的代理信号,减少因果关系中的噪声;构建可扩展的事件聚合管道,支持大规模分析回访模式,并增强排序系统对高留存价值内容的召回能力。该框架部署于Pinterest的Related Pins表面,服务超5亿用户,显著提升0.1%的活跃用户率,且未增加计算成本。
原文摘要 · Abstract (English)
User retention is a critical objective for online platforms like Pinterest, as it strengthens user loyalty and drives growth through repeated engagement. A key indicator of retention is revisitation, i.e., when users return to view previously saved content, a behavior often sparked by personalized recommendations and user satisfaction. However, modeling and optimizing revisitation poses significant challenges. One core difficulty is accurate attribution: it is often unclear which specific user actions or content exposures trigger a revisit, since many confounding factors (e.g., content quality, user interface, notifications, or even changing user intent) can influence return behavior. Additionally, the scale and timing of revisitations introduce further complexity; users may revisit content days or even weeks after their initial interaction, requiring the system to maintain and associate extensive historical records across millions of users and sessions. These complexities render existing methods insufficient for robustly capturing and optimizing long-term revisitation. To address these gaps, we introduce a novel, lightweight, and interpretable framework for modeling revisitation behavior and optimizing long-term user retention in Pinterest's search-based recommendation context. By defining a surrogate attribution process that links saves to subsequent revisitations, we reduce noise in the causal relationship between user actions and return visits. Our scalable event aggregation pipeline enables large-scale analysis of user revisitation patterns and enhances the ranking system's ability to surface items with high retention value. Deployed on Pinterest's Related Pins surface to serve 500+ million users, the framework led to a significant lift of 0.1% in active users without additional computational costs.
Thank you to arXiv for use of its open access interoperability. PaperDance 不是 arXiv 官方产品;中文卡片由大模型生成,请以原文为准。