用时间引导的图神经微分方程,让推荐更懂用户兴趣变化
Time Matters: Enhancing Sequential Recommendations with Time-Guided Graph Neural ODEs
- 构建用户时间图与物品演化图,融合个性化偏好与全局分布
- 设计时间引导扩散生成器,解决用户行为稀疏问题,提升时序感知
- 通过图神经ODE对齐用户兴趣与物品分布演化,适合高时效性推荐场景
序列推荐广泛应用于电商、流媒体平台,但现有方法常忽视两个关键问题:用户兴趣在交互间存在不连续性,长期历史行为未必反映当前需求;同时物品交互随时间呈现不均衡分布,受季节、促销等外部因素影响,可能偏离真实兴趣。为此,提出TGODE模型,先构建用户时间图(捕捉个体偏好)与物品演化图(反映全局趋势)。为应对行为稀疏问题,设计时间引导扩散生成器,自动增强时序感知的用户图;引入用户兴趣截断因子,识别稀疏时间段,实现均衡偏好推断。随后将增强后的用户图与物品图输入广义图神经微分方程(ODE),使用户兴趣演化与物品分布演化在时间上对齐。实验表明,TGODE在五个数据集上均优于基线,性能提升10%至46%。
原文摘要 · Abstract (English)
Sequential recommendation (SR) is widely deployed in e-commerce platforms, streaming services, etc., revealing significant potential to enhance user experience. However, existing methods often overlook two critical factors: irregular user interests between interactions and highly uneven item distributions over time. The former factor implies that actual user preferences are not always continuous, and long-term historical interactions may not be relevant to current purchasing behavior. Therefore, relying only on these historical interactions for recommendations may result in a lack of user interest at the target time. The latter factor, characterized by peaks and valleys in interaction frequency, may result from seasonal trends, special events, or promotions. These externally driven distributions may not align with individual user interests, leading to inaccurate recommendations. To address these deficiencies, we propose TGODE to both enhance and capture the long-term historical interactions. Specifically, we first construct a user time graph and item evolution graph, which utilize user personalized preferences and global item distribution information, respectively. To tackle the temporal sparsity caused by irregular user interactions, we design a time-guided diffusion generator to automatically obtain an augmented time-aware user graph. Additionally, we devise a user interest truncation factor to efficiently identify sparse time intervals and achieve balanced preference inference. After that, the augmented user graph and item graph are fed into a generalized graph neural ordinary differential equation (ODE) to align with the evolution of user preferences and item distributions. This allows two patterns of information evolution to be matched over time. Experimental results demonstrate that TGODE outperforms baseline methods across five datasets, with improvements ranging from 10% to 46%.
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