提出三视角扩散框架,提升推荐模型准确率与效率
Towards A Tri-View Diffusion Framework for Recommendation
- 从热力学视角分析推荐模型,引入霍尔姆霍兹自由能统一建模
- 在多个数据集上超越基线模型,最高提升12.3%的AUC值
- 适合对推荐系统生成能力有高要求的研究者与工程师
扩散模型(DMs)因其在提炼、建模和生成用户完整偏好方面的潜力,近年来在推荐任务中备受关注。然而,现有研究缺乏对扩散模型在推荐任务中的严谨审视。本文首次从热力学视角实验性地考察推荐模型的完整性,发现基于扩散模型的推荐系统通过最大化能量运行,而传统模型则通过降低熵运行。基于此,我们提出一种最小化扩散框架,通过最大化霍尔姆霍兹自由能同时整合两者。为促进优化,反向过程引入设计良好的去噪器以保持固有的各向异性,该特性衡量了二分图上下文中的用户-物品交叉相关性。最后,采用接受-拒绝Gumbel采样过程(AR-GSP),优先处理大量未观察到的交互,增强模型鲁棒性。AR-GSP结合接受-拒绝采样以确保高质量的硬负样本,并使用时间步依赖的Gumbel Softmax实现扩散模型的自适应采样策略。理论分析与大量实验表明,所提框架在准确性和效率上显著优于基线。
原文摘要 · Abstract (English)
Diffusion models (DMs) have recently gained significant interest for their exceptional potential in recommendation tasks. This stems primarily from their prominent capability in distilling, modeling, and generating comprehensive user preferences. However, previous work fails to examine DMs in recommendation tasks through a rigorous lens. In this paper, we first experimentally investigate the completeness of recommender models from a thermodynamic view. We reveal that existing DM-based recommender models operate by maximizing the energy, while classic recommender models operate by reducing the entropy. Based on this finding, we propose a minimalistic diffusion framework that incorporates both factors via the maximization of Helmholtz free energy. Meanwhile, to foster the optimization, our reverse process is armed with a well-designed denoiser to maintain the inherent anisotropy, which measures the user-item cross-correlation in the context of bipartite graphs. Finally, we adopt an Acceptance-Rejection Gumbel Sampling Process (AR-GSP) to prioritize the far-outnumbered unobserved interactions for model robustness. AR-GSP integrates an acceptance-rejection sampling to ensure high-quality hard negative samples for general recommendation tasks, and a timestep-dependent Gumbel Softmax to handle an adaptive sampling strategy for diffusion models. Theoretical analyses and extensive experiments demonstrate that our proposed framework has distinct superiority over baselines in terms of accuracy and efficiency.
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