arXiv:2512.00679cs.IR2025-12KDD被引 2

用多维度用户画像提升推荐效果,避免大模型偏差

ProEx: A Unified Framework Leveraging Large Language Model with Profile Extrapolation for Recommendation

  • 为每个用户生成多个不同视角的画像,增强表征能力
  • 在三个数据集上显著提升基线模型性能,最高增益达12.3%
  • 适合想用大模型改进推荐系统的研究者与工程师

大语言模型强大的文本理解与生成能力为基于隐式反馈的通用推荐带来了新活力。一种常见策略是从历史交互数据生成唯一用户(或物品)画像,并映射到语言空间的语义表示。然而,单一画像难以全面捕捉用户交互背后的复杂意图。此外,由于大模型固有的不稳定性,存在偏差或误解释的画像反而可能降低原始推荐性能。为此,本文提出统一的多面画像外推框架(ProEx)。通过链式思维推理,为每个用户和物品构建多个不同特征的画像,将其映射为语义向量,并从原画像位置向外拓展,探索更广阔的语言空间。随后引入‘环境’概念,每个环境代表所有画像的线性组合,通过最小化环境间差异来揭示用户偏好的内在不变性。我们将ProEx应用于三种判别式方法和三种生成式方法,在三个数据集上进行广泛实验。结果表明,ProEx显著提升了基线模型性能。

原文摘要 · Abstract (English)

The powerful text understanding and generation capabilities of large language models (LLMs) have brought new vitality to general recommendation with implicit feedback. One possible strategy involves generating a unique user (or item) profile from historical interaction data, which is then mapped to a semantic representation in the language space. However, a single-instance profile may be insufficient to comprehensively capture the complex intentions behind a user's interacted items. Moreover, due to the inherent instability of LLMs, a biased or misinterpreted profile could even undermine the original recommendation performance. Consequently, an intuitive solution is to generate multiple profiles for each user (or item), each reflecting a distinct aspect of their characteristics. In light of this, we propose a unified recommendation framework with multi-faceted profile extrapolation (ProEx) in this paper. By leveraging chain-of-thought reasoning, we construct multiple distinct profiles for each user and item. These new profiles are subsequently mapped into semantic vectors, extrapolating from the position of the original profile to explore a broader region of the language space. Subsequently, we introduce the concept of environments, where each environment represents a possible linear combination of all profiles. The differences across environments are minimized to reveal the inherent invariance of user preferences. We apply ProEx to three discriminative methods and three generative methods, and conduct extensive experiments on three datasets. The experimental results demonstrate that ProEx significantly enhances the performance of these base recommendation models.

推荐系统大模型多画像语言空间

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