arXiv:2512.03607cs.AI2025-12被引 2

用AI自动生成可落地的零售定价与选品规则,解决实际业务中的复杂约束。

DeepRule: An Integrated Framework for Automated Business Rule Generation via Deep Predictive Modeling and Hybrid Search Optimization

  • 融合大模型与优化算法,从文本中提取结构化特征并生成规则
  • 在真实场景中实现利润提升,且满足多层级业务约束
  • 输出可解释的策略规则,适合需要透明决策的零售企业

本文提出DeepRule,一个用于零售商品组合与定价优化的自动化业务规则生成框架。针对现有理论模型与现实经济复杂性之间的系统性脱节,识别出三大关键瓶颈:(1)数据模态不匹配,非结构化文本(如谈判记录、审批文档)阻碍精准客户画像;(2)动态特征纠缠,难以建模非线性的价格弹性与随时间变化的属性;(3)操作不可行性,源于多层级业务约束。框架采用三级架构应对上述挑战:首先设计混合知识融合引擎,利用大语言模型(LLMs)对非结构化文本进行深度语义解析,将分销协议和销售评估转化为结构化特征,并融入管理经验;其次引入博弈论约束优化机制,通过双边效用函数动态协调供应链利益,将制造商-经销商利润再分配作为层级约束下的内生目标;最后构建可解释的决策提炼接口,借助LLM引导的符号回归,在数学表达搜索中嵌入经济先验(如非负弹性)作为硬约束,发现并优化定价策略与可审计的业务规则。在真实零售环境中验证,该框架相较系统性B2C基线实现更高利润,同时确保操作可行性,建立了统一非结构化知识注入、多智能体优化与可解释策略合成的闭环流程,为真实经济智能提供支持。

原文摘要 · Abstract (English)

This paper proposes DeepRule, an integrated framework for automated business rule generation in retail assortment and pricing optimization. Addressing the systematic misalignment between existing theoretical models and real-world economic complexities, we identify three critical gaps: (1) data modality mismatch where unstructured textual sources (e.g. negotiation records, approval documents) impede accurate customer profiling; (2) dynamic feature entanglement challenges in modeling nonlinear price elasticity and time-varying attributes; (3) operational infeasibility caused by multi-tier business constraints. Our framework introduces a tri-level architecture for above challenges. We design a hybrid knowledge fusion engine employing large language models (LLMs) for deep semantic parsing of unstructured text, transforming distributor agreements and sales assessments into structured features while integrating managerial expertise. Then a game-theoretic constrained optimization mechanism is employed to dynamically reconcile supply chain interests through bilateral utility functions, encoding manufacturer-distributor profit redistribution as endogenous objectives under hierarchical constraints. Finally an interpretable decision distillation interface leveraging LLM-guided symbolic regression to find and optimize pricing strategies and auditable business rules embeds economic priors (e.g. non-negative elasticity) as hard constraints during mathematical expression search. We validate the framework in real retail environments achieving higher profits versus systematic B2C baselines while ensuring operational feasibility. This establishes a close-loop pipeline unifying unstructured knowledge injection, multi-agent optimization, and interpretable strategy synthesis for real economic intelligence.

自动化规则零售优化大模型应用可解释决策

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