MindFuse让AI不仅生成广告，还能解释并优化策略，提升营销效率12倍。
MindFuse: Towards GenAI Explainability in Marketing Strategy Co-Creation
- 融合点击率数据与大模型，实现内容与策略的协同创作。
- 实测效率提升最高达12倍，支持实时优化与动态叙事。
- 适合需要智能决策支持的数字营销团队和创意策划者。
未来数字营销的关键在于人类创意与生成式AI的融合，洞察、策略与叙事由智能系统共同构建。我们提出MindFuse，一个可解释的生成式AI框架，作为营销过程中的战略伙伴。不同于仅生成内容的传统大模型应用，MindFuse通过基于点击率（CTR）的内容驱动协作，结合大语言模型，从真实广告数据中提取、解析并迭代传播叙事。其运行覆盖整个营销生命周期：从分析竞品活动提炼内容支柱与客户画像，到根据实时性能数据推荐在途优化方案。采用基于注意力机制的可解释性技术诊断广告效果，并指导内容迭代，同时通过动态叙事构建使信息传递与战略目标保持一致。我们提出了生成式AI在营销中的新范式——大模型不仅能生成内容，还能推理、实时调整策略并学习受众互动模式。实际部署验证表明，效率最高提升12倍，为未来接入真实受众数据（如GWI、Nielsen）及全链路归因建模奠定基础。MindFuse重新定义了AI的角色，使其不仅是工具，更是现代营销创意与战略中协同合作的智能实体。
原文摘要 · Abstract (English)
The future of digital marketing lies in the convergence of human creativity and generative AI, where insight, strategy, and storytelling are co-authored by intelligent systems. We present MindFuse, a brave new explainable generative AI framework designed to act as a strategic partner in the marketing process. Unlike conventional LLM applications that stop at content generation, MindFuse fuses CTR-based content AI-guided co-creation with large language models to extract, interpret, and iterate on communication narratives grounded in real advertising data. MindFuse operates across the full marketing lifecycle: from distilling content pillars and customer personas from competitor campaigns to recommending in-flight optimizations based on live performance telemetry. It uses attention-based explainability to diagnose ad effectiveness and guide content iteration, while aligning messaging with strategic goals through dynamic narrative construction and storytelling. We introduce a new paradigm in GenAI for marketing, where LLMs not only generate content but reason through it, adapt campaigns in real time, and learn from audience engagement patterns. Our results, validated in agency deployments, demonstrate up to 12 times efficiency gains, setting the stage for future integration with empirical audience data (e.g., GWI, Nielsen) and full-funnel attribution modeling. MindFuse redefines AI not just as a tool, but as a collaborative agent in the creative and strategic fabric of modern marketing.
Thank you to arXiv for use of its open access interoperability. PaperDance 不是 arXiv 官方产品；中文卡片由大模型生成，请以原文为准。