arXiv:2512.05519cs.HCcs.AI2025-12

用户在Sora平台通过评论博弈真实、版权与规则,揭示AI视频伦理困境。

User Negotiations of Authenticity, Ownership, and Governance on AI-Generated Video Platforms: Evidence from Sora

  • 用户从观看转向创作,关注提示词与制作过程
  • 质疑合成内容真实性,担忧信息误导与机器人评论
  • 既挑战平台管控,又自发抵制不当内容

随着AI生成视频平台快速发展,版权侵权等伦理问题浮现。本研究通过对OpenAI Sora平台用户评论的定性内容分析,识别出用户在Sora上协商真实性、作者权与平台治理的四大动态:第一,用户以灯光、阴影、运动流畅度等微细节为依据,评估生成画面是否具备现实合理性;第二,用户从被动观看者转变为积极创作者,关注文本提示词、技术手法与创作过程,视提示词为知识产权,引发对抄袭与再创作规范的担忧;第三,用户感知真实与合成内容界限模糊,忧虑虚假信息传播,并怀疑其他评论可能由机器人生成;第四,用户质疑平台治理不透明或标准不一,部分人尝试通过拼写错误、替代措辞、表情符号或外语绕过提示词审查;尽管如此,多数用户仍主动抵制滥用真人形象或不尊重内容的行为。这些模式揭示了AI媒介平台如何重塑数字生态中的真实、创造与规则认知。基于发现,本文讨论Sora的治理挑战及其对平台未来治理的启示。

原文摘要 · Abstract (English)

As AI-generated video platforms rapidly advance, ethical challenges such as copyright infringement emerge. This study examines how users make sense of AI-generated videos on OpenAI's Sora by conducting a qualitative content analysis of user comments. Through a thematic analysis, we identified four dynamics that characterize how users negotiate authenticity, authorship, and platform governance on Sora. First, users acted as critical evaluators of realism, assessing micro-details such as lighting, shadows, fluid motion, and physics to judge whether AI-generated scenes could plausibly exist. Second, users increasingly shifted from passive viewers to active creators, expressing curiosity about prompts, techniques, and creative processes. Text prompts were perceived as intellectual property, generating concerns about plagiarism and remixing norms. Third, users reported blurred boundaries between real and synthetic media, worried about misinformation, and even questioned the authenticity of other commenters, suspecting bot-generated engagement. Fourth, users contested platform governance: some perceived moderation as inconsistent or opaque, while others shared tactics for evading prompt censorship through misspellings, alternative phrasing, emojis, or other languages. Despite this, many users also enforced ethical norms by discouraging the misuse of real people's images or disrespectful content. Together, these patterns highlighted how AI-mediated platforms complicate notions of reality, creativity, and rule-making in emerging digital ecosystems. Based on the findings, we discuss governance challenges in Sora and how user negotiations inform future platform governance.

AI视频平台治理伦理困境用户行为

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