用结构对齐与解耦适配提升视觉语言模型在推荐中的效果

Multimodal recommendation enhances accuracy by leveraging visual and textual signals, and its success largely depends on learning high-quality cross-modal representations. Recent advances in Large Vision-Language Models (LVLMs) offer unified multimodal representation learning, making them a promising backbone. However, applying LVLMs to recommendation remains challenging due to (i) representation misalignment, where domain gaps between item data and general pre-training lead to unaligned embedding spaces, and (ii) gradient conflicts during fine-tuning, where shared adapters cause interference and a lack of discriminative power. To address this, we propose SDA, a lightweight framework for Structural and Disentangled Adaptation, which integrates two components: Cross-Modal Structural Alignment (CMSA) and Modality-Disentangled Adaptation. CMSA aligns embeddings using intra-modal structures as a soft teacher, while MoDA mitigates gradient conflicts via expertized, gated low-rank paths to disentangle gradient flows. Experiments on three public Amazon datasets show SDA integrates seamlessly with existing multimodal and sequential recommenders, yielding average gains of 6.15% in Hit@10 and 8.64% in NDCG@10. It also achieves up to 12.83% and 18.70% gains on long-tail items with minimal inference overhead. Our code and full experimental results are available at https://github.com/RaoZhongtao/SDA.