分析中国社交媒体上官方叙事如何随事件影响合法性与民众验证能力动态调整。
The Art of Storytelling in Authoritarian Regimes: Crafting State Narratives on Chinese Social Media
- 基于合法性与民众验证能力双维度，构建叙事策略分析框架。
- 四起重大事件中，官方账号通过提取主谓宾结构识别主导叙事模式。
- 叙事策略随民众信息获取能力变化，在自上而下与自下而上间灵活调整。
本文研究威权政权如何构建对重大政治事件的国家叙事。结合叙事政策框架与既有威权宣传研究，提出两个塑造叙事构建的核心维度：事件对政权合法性的潜在影响，以及民众通过替代渠道评估官方叙事的能力。通过对政府、主流媒体及名人账号在中文社交媒体上的内容进行量化叙事分析，我们提取主谓宾（SVO）三元组，描绘四起重大事件中的主流叙事结构。研究发现，事件对政权合法性的冲击程度直接影响政府叙事努力与强调信念类型；而民众的验证能力则调节了自上而下的操控与自下而上的响应之间的策略选择。结果揭示出宣传是一种适应具体情境的复杂叙事建构过程，为理解动态叙事如何维持威权韧性提供了新视角。
原文摘要 · Abstract (English)
This article examines how authoritarian regimes construct state narratives about politically consequential events. Building on the narrative policy framework and existing research on authoritarian propaganda, we propose two dimensions that shape narrative construction: legitimacy implications -- whether events enhance or threaten regime legitimacy, and citizen verification capacity -- the extent to which citizens can evaluate official narratives through alternative sources. Using quantitative narrative analysis of Chinese social media posts by government, state media, and celebrity accounts, we extract subject-verb-object (SVO) triplets to map dominant narrative structures across four major events. Our findings show that legitimacy implications of the event shape regime's efforts in storytelling and the beliefs highlighted in the narratives, while citizen's verification capacity could balance the strategic choice between a top-down manipulation and bottom-up responsiveness of state narratives. Together, the results reveal propaganda as a complex process of narrative construction adaptive to specific contexts, offering new insights into how dynamic storytelling sustains authoritarian resilience.
Thank you to arXiv for use of its open access interoperability. PaperDance 不是 arXiv 官方产品；中文卡片由大模型生成，请以原文为准。