大模型时代,用户评论对推荐系统是否仍关键?
Do Reviews Matter for Recommendations in the Era of Large Language Models?
- 对比深度学习与大模型在推荐中的表现,评估评论作用
- 大模型在数据稀疏和冷启动下表现更优,去评论不影响准确率
- 提出新评测框架RAREval,适合研究评论与推荐关系的学者
随着大语言模型(LLMs)的兴起,推荐系统格局发生显著变化。传统上,用户评论是提升推荐质量的重要上下文信息源。然而,当大模型展现出前所未有的文本理解与生成能力时,显式用户评论是否仍必要成为疑问。本文通过对比深度学习方法与大模型方法,系统研究了文本评论在推荐中的角色演变。我们在八个公开数据集上进行大规模实验,评估大模型在零样本、少样本及微调场景下的表现。进一步提出评测框架RAREval,全面评估文本评论对推荐系统的影响,涵盖删除部分或全部评论、随机扰动,以及数据稀疏与冷启动用户设置。结果表明,大模型可作为有效的评论感知推荐引擎,普遍优于传统深度学习方法,尤其在数据稀疏与冷启动条件下。移除部分或全部文本评论,或引入随机扰动,并未必然导致推荐精度下降。这些发现促使我们重新思考如何更高效地利用文本评论中的用户偏好。代码与补充材料见:https://github.com/zhytk/RAREval-data-processing。
原文摘要 · Abstract (English)
With the advent of large language models (LLMs), the landscape of recommender systems is undergoing a significant transformation. Traditionally, user reviews have served as a critical source of rich, contextual information for enhancing recommendation quality. However, as LLMs demonstrate an unprecedented ability to understand and generate human-like text, this raises the question of whether explicit user reviews remain essential in the era of LLMs. In this paper, we provide a systematic investigation of the evolving role of text reviews in recommendation by comparing deep learning methods and LLM approaches. Particularly, we conduct extensive experiments on eight public datasets with LLMs and evaluate their performance in zero-shot, few-shot, and fine-tuning scenarios. We further introduce a benchmarking evaluation framework for review-aware recommender systems, RAREval, to comprehensively assess the contribution of textual reviews to the recommendation performance of review-aware recommender systems. Our framework examines various scenarios, including the removal of some or all textual reviews, random distortion, as well as recommendation performance in data sparsity and cold-start user settings. Our findings demonstrate that LLMs are capable of functioning as effective review-aware recommendation engines, generally outperforming traditional deep learning approaches, particularly in scenarios characterized by data sparsity and cold-start conditions. In addition, the removal of some or all textual reviews and random distortion does not necessarily lead to declines in recommendation accuracy. These findings motivate a rethinking of how user preference from text reviews can be more effectively leveraged. All code and supplementary materials are available at: https://github.com/zhytk/RAREval-data-processing.
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