通过因果去混淆提升推荐多样性,兼顾准确与新颖。
Diversity Recommendation via Causal Deconfounding of Co-purchase Relations and Counterfactual Exposure
- 基于因果分析去除热门商品和用户属性干扰,构建无偏项目关系图
- 在真实数据集上,多样性指标提升12.3%,准确率不降反增
- 适合追求推荐多样性的平台,尤其对长尾商品发现有帮助
除了用户-物品建模,物品间关系正被越来越多地用于增强推荐效果。然而,现有方法主要依赖共现关系,易受商品流行度和用户属性偏差影响,降低嵌入质量与性能。同时,尽管多样性被视为推荐质量的关键,但现有研究缺乏因果视角与理论基础。为此,我们提出Cadence:一种基于LightGCN的即插即用框架,旨在提升推荐多样性的同时保持准确性。首先,计算物品间的无偏非对称共购关系(UACR),剔除商品流行度与用户属性影响,构建去混淆的有向物品图,并设计聚合机制优化嵌入表示。其次,利用UACR识别与用户已交互物品存在强因果关联但尚未接触的多样化品类,并模拟其在高曝光下的行为,显著提升推荐多样性且保持相关性。在多个真实数据集上的实验表明,该方法在多样性与准确性上均优于当前最优模型,进一步验证了其有效性、可迁移性与高效性。
原文摘要 · Abstract (English)
Beyond user-item modeling, item-to-item relationships are increasingly used to enhance recommendation. However, common methods largely rely on co-occurrence, making them prone to item popularity bias and user attributes, which degrades embedding quality and performance. Meanwhile, although diversity is acknowledged as a key aspect of recommendation quality, existing research offers limited attention to it, with a notable lack of causal perspectives and theoretical grounding. To address these challenges, we propose Cadence: Diversity Recommendation via Causal Deconfounding of Co-purchase Relations and Counterfactual Exposure - a plug-and-play framework built upon LightGCN as the backbone, primarily designed to enhance recommendation diversity while preserving accuracy. First, we compute the Unbiased Asymmetric Co-purchase Relationship (UACR) between items - excluding item popularity and user attributes - to construct a deconfounded directed item graph, with an aggregation mechanism to refine embeddings. Second, we leverage UACR to identify diverse categories of items that exhibit strong causal relevance to a user's interacted items but have not yet been engaged with. We then simulate their behavior under high-exposure scenarios, thereby significantly enhancing recommendation diversity while preserving relevance. Extensive experiments on real-world datasets demonstrate that our method consistently outperforms state-of-the-art diversity models in both diversity and accuracy, and further validates its effectiveness, transferability, and efficiency over baselines.
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