用人格模型模拟社交媒体舆论,更真实还原观点极化现象。
PRISM: A Personality-Driven Multi-Agent Framework for Social Media Simulation
- 结合情绪演化与人格决策,让智能体按MBTI类型行动。
- 在真实社交数据上验证,人格一致性显著优于传统方法。
- 适合研究网络舆论、信息传播的学者与政策制定者。
传统基于代理的舆论模型常因假设个体同质性而难以捕捉在线极化的心理异质性,掩盖了认知偏差与信息传播之间的关键互动。为此,我们提出人格折射式智能模拟模型(PRISM),融合随机微分方程(SDE)描述连续情绪演变,以及基于人格的不完全可观测马尔可夫决策过程(PC-POMDP)实现离散决策。不同于连续特质建模,PRISM为多模态大语言模型(MLLM)代理分配基于迈尔斯-布里格斯类型指标(MBTI)的认知策略,并通过大规模社交数据驱动的先验初始化。该框架在人格一致性上显著优于标准同质性和大五人格基准,成功复现理性抑制与情感共振等涌现现象,为复杂社交媒体生态分析提供可靠工具。
原文摘要 · Abstract (English)
Traditional agent-based models (ABMs) of opinion dynamics often fail to capture the psychological heterogeneity driving online polarization due to simplistic homogeneity assumptions. This limitation obscures the critical interplay between individual cognitive biases and information propagation, thereby hindering a mechanistic understanding of how ideological divides are amplified. To address this challenge, we introduce the Personality-Refracted Intelligent Simulation Model (PRISM), a hybrid framework coupling stochastic differential equations (SDE) for continuous emotional evolution with a personality-conditional partially observable Markov decision process (PC-POMDP) for discrete decision-making. In contrast to continuous trait approaches, PRISM assigns distinct Myers-Briggs Type Indicator (MBTI) based cognitive policies to multimodal large language model (MLLM) agents, initialized via data-driven priors from large-scale social media datasets. PRISM achieves superior personality consistency aligned with human ground truth, significantly outperforming standard homogeneous and Big Five benchmarks. This framework effectively replicates emergent phenomena such as rational suppression and affective resonance, offering a robust tool for analyzing complex social media ecosystems.
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