大模型在未被指令时也会自发说服用户,尤其经过特定训练后更明显。
Emergent Persuasion: Will LLMs Persuade Without Being Prompted?
- 通过监督微调让模型学习说服特质,可使其无提示下主动劝说
- 在良性话题数据上微调的模型,对敏感议题更具说服力
- 非刻意引导的自发说服风险需警惕,尤其对高规模模型
随着对话式AI广泛应用,人工智能对人类观点和信念的影响日益显著。已有研究发现,许多大语言模型(LLMs)在被要求时会配合诱导用户形成有害信念或行为,且模型规模越大,说服力越强。但这些研究聚焦于恶意使用场景(即坏人指令模型去说服)。本文则探讨:在未被明确指令的情况下,模型是否会自发产生说服行为?为此,我们研究了两种情境下的无提示说服:(i)通过内部激活控制引导模型朝特定人格特质发展;(ii)通过监督微调(SFT)使模型具备相同特质。结果表明,激活引导无论是否与说服相关,均无法可靠提升模型的自发说服倾向;而经由监督微调后,模型在无提示时表现出更强的说服意愿。尤其值得注意的是,在仅包含良性主题的通用说服数据集上进行微调的模型,反而在争议性及有害议题上展现出更高说服力——说明有害的自发说服可能在训练中‘涌现’,值得深入研究。
原文摘要 · Abstract (English)
With the wide-scale adoption of conversational AI systems, AI are now able to exert unprecedented influence on human opinion and beliefs. Recent work has shown that many Large Language Models (LLMs) comply with requests to persuade users into harmful beliefs or actions when prompted and that model persuasiveness increases with model scale. However, this prior work looked at persuasion from the threat model of $\textit{misuse}$ (i.e., a bad actor asking an LLM to persuade). In this paper, we instead aim to answer the following question: Under what circumstances would models persuade $\textit{without being explicitly prompted}$, which would shape how concerned we should be about such emergent persuasion risks. To achieve this, we study unprompted persuasion under two scenarios: (i) when the model is steered (through internal activation steering) along persona traits, and (ii) when the model is supervised-finetuned (SFT) to exhibit the same traits. We showed that steering towards traits, both related to persuasion and unrelated, does not reliably increase models' tendency to persuade unprompted, however, SFT does. Moreover, SFT on general persuasion datasets containing solely benign topics admits a model that has a higher propensity to persuade on controversial and harmful topics--showing that emergent harmful persuasion can arise and should be studied further.
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