arXiv:2601.02366cs.IRcs.AI2026-01

用文本做桥梁,让跨域推荐模型更好迁移。

TextBridgeGNN: Pre-training Graph Neural Network for Cross-Domain Recommendation via Text-Guided Transfer

  • 用文本特征连接不同领域的图结构,实现知识传递。
  • 预训练阶段融合领域特异与全局语义信息,提升泛化能力。
  • 无需微调语言模型,适合低资源跨域推荐场景。

基于图的推荐近年来取得显著进展,传统方法依赖ID嵌入存储协同信息,但在跨域迁移中面临两大挑战:(1)因领域隔离导致的ID嵌入不可迁移性;(2)跨域交互图结构不兼容。为此,我们提出TextBridgeGNN,一种预训练-微调框架,通过文本作为语义桥梁,在多层级图传播中实现跨域知识迁移。预训练阶段,设计分层GNN学习包含文本特征的领域特异与全局知识,保留协同信号并增强语义表达;微调阶段,通过相似性转移机制,将源域中语义相关节点的嵌入初始化目标域的ID嵌入,成功迁移嵌入与图模式。实验表明,TextBridgeGNN在跨域、多域及零训练场景下均表现优异,无需昂贵的语言模型微调或实时推理开销。

原文摘要 · Abstract (English)

Graph-based recommendation has achieved great success in recent years. The classical graph recommendation model utilizes ID embedding to store essential collaborative information. However, this ID-based paradigm faces challenges in transferring to a new domain. This phenomenon primarily stems from two inherent challenges: (1) the non-transferability of ID embeddings due to isolated domain-specific ID spaces, and (2) structural incompatibility between heterogeneous interaction graphs across domains. To address these issues, we propose TextBridgeGNN, a pre-training and fine-tuning framework that can effectively transfer knowledge from a pre-trained GNN to downstream tasks. Specifically, TextBridgeGNN uses text as a semantic bridge to connect domains through multi-level graph propagation. During the pre-training stage, hierarchical GNNs are designed to learn both domain-specific and domain-global knowledge with text features, ensuring the retention of collaborative signals and the enhancement of semantics. During the fine-tuning stage, a similarity transfer mechanism initializes ID embeddings in the target domain by transferring from semantically related nodes, successfully transferring the ID embeddings and graph pattern. Experiments demonstrate that TextBridgeGNN consistently achieves strong overall performance across cross-domain, multi-domain, and training-free scenarios, without costly language model fine-tuning or real-time inference overhead.

跨域推荐图神经网络预训练文本桥接

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