用HTML实现可缩放文字,自动生成商用级海报
PosterVerse: A Full-Workflow Framework for Commercial-Grade Poster Generation with HTML-Based Scalable Typography
- 用微调大模型提取设计要素,生成海报蓝图
- 通过定制扩散模型生成视觉吸引人的背景图
- 基于MLLM的HTML引擎保证文字精准与灵活排版
商用海报设计需兼顾美学与信息传达的精准性。现有自动化系统存在流程不完整、文字渲染不准、商业适配性差等问题。为此,我们提出PosterVerse,一种全流程、商用级海报生成框架,可全自动完成设计并实现高密度、可扩展的文字渲染。该方法分三步:(1) 用微调大语言模型从用户需求中提取关键设计元素生成蓝图;(2) 通过定制化扩散模型生成视觉吸引力强的背景图像;(3) 借助MLLM驱动的HTML引擎统一处理布局与文字渲染,确保文字准确对齐与灵活定制。此外,我们构建了PosterDNA——首个面向中文海报生成的HTML标注数据集,首次引入HTML排版文件,从根本上解决小字号与高密度文字的渲染难题。实验表明,PosterVerse能持续生成视觉美观、文字精准、布局可调的商用级海报,具备实际应用潜力。代码与模型已开源。
原文摘要 · Abstract (English)
Commercial-grade poster design demands the seamless integration of aesthetic appeal with precise, informative content delivery. Current automated poster generation systems face significant limitations, including incomplete design workflows, poor text rendering accuracy, and insufficient flexibility for commercial applications. To address these challenges, we propose PosterVerse, a full-workflow, commercial-grade poster generation method that seamlessly automates the entire design process while delivering high-density and scalable text rendering. PosterVerse replicates professional design through three key stages: (1) blueprint creation using fine-tuned LLMs to extract key design elements from user requirements, (2) graphical background generation via customized diffusion models to create visually appealing imagery, and (3) unified layout-text rendering with an MLLM-powered HTML engine to guarantee high text accuracy and flexible customization. In addition, we introduce PosterDNA, a commercial-grade, HTML-based dataset tailored for training and validating poster design models. To the best of our knowledge, PosterDNA is the first Chinese poster generation dataset to introduce HTML typography files, enabling scalable text rendering and fundamentally solving the challenges of rendering small and high-density text. Experimental results demonstrate that PosterVerse consistently produces commercial-grade posters with appealing visuals, accurate text alignment, and customizable layouts, making it a promising solution for automating commercial poster design. The code and model are available at https://github.com/wuhaer/PosterVerse.
Thank you to arXiv for use of its open access interoperability. PaperDance 不是 arXiv 官方产品;中文卡片由大模型生成,请以原文为准。