分析欧洲政客搜索建议的跨国与时变差异,发现本土与女性政客更不稳。
Dynamics in Search Engine Query Suggestions for European Politicians
- 对比十国数据,研究政客搜索建议随时间变化的稳定性
- 本国政客、女性政客及超国家角色者建议更易变动
- 男性政客搜索建议跨国相似性更高,适合关注数字政治传播的研究者
搜索引擎是获取在线政治信息的重要渠道。然而,关于反映网民潜在兴趣的政治类搜索建议在不同国家和时间段的差异仍不清晰。本文基于对十个国家欧洲政客搜索建议的原创数据集,系统分析其动态特征。结果表明:政客所属国本土的搜索建议随时间波动更大;担任超国家职务的政客、女性政客的建议也更不稳定。相比之下,政治领袖及男性政客的搜索建议在各国间更具相似性。研究为未来在线搜索中欧洲政客信息传播的进一步探索提供了方向。
原文摘要 · Abstract (English)
Search engines are commonly used for online political information seeking. Yet, it remains unclear how search query suggestions for political searches that reflect the latent interest of internet users vary across countries and over time. We provide a systematic analysis of Google search engine query suggestions for European and national politicians. Using an original dataset of search query suggestions for European politicians collected in ten countries, we find that query suggestions are less stable over time in politicians' countries of origin, when the politicians hold a supranational role, and for female politicians. Moreover, query suggestions for political leaders and male politicians are more similar across countries. We conclude by discussing possible future directions for studying information search about European politicians in online search.
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