用嵌入检索提升爱彼迎搜索匹配效率与质量
Applying Embedding-Based Retrieval to Airbnb Search
- 采用嵌入向量技术实现快速精准房源召回
- 上线后预订转化率显著提升,实验验证有效
- 适用于多场景搜索,兼顾动态库存与用户流程
爱彼迎搜索的目标是将旅客与最适合的住宿匹配。由于热门地点可能有十余万套房源,且用户需求多样,加之新功能如灵活日期搜索使每条查询的候选房源大幅增加,亟需一个高效高质的检索系统,在低延迟下集成到整体排序链路中。本文详述了构建爱彼迎搜索嵌入式检索系统的过程,揭示了在双边市场环境下实施EBR所面临的独特挑战:库存动态变化、用户决策流程长、多产品界面差异等。文章涵盖检索建模的独到见解、稳健评估体系构建以及在线服务设计选择。该系统已投入生产,支持常规搜索、灵活日期搜索及营销邮件推荐等多种场景,经A/B测试验证,在预订转化率等核心指标上实现统计显著提升。
原文摘要 · Abstract (English)
The goal of Airbnb search is to match guests with the ideal accommodation that fits their travel needs. This is a challenging problem, as popular search locations can have around a hundred thousand available homes, and guests themselves have a wide variety of preferences. Furthermore, the launch of new product features, such as \textit{flexible date search,} significantly increased the number of eligible homes per search query. As such, there is a need for a sophisticated retrieval system which can provide high-quality candidates with low latency in a way that integrates with the overall ranking stack. This paper details our journey to build an efficient and high-quality retrieval system for Airbnb search. We describe the key unique challenges we encountered when implementing an Embedding-Based Retrieval (EBR) system for a two sided marketplace like Airbnb -- such as the dynamic nature of the inventory, a lengthy user funnel with multiple stages, and a variety of product surfaces. We cover unique insights when modeling the retrieval problem, how to build robust evaluation systems, and design choices for online serving. The EBR system was launched to production and powers several use-cases such as regular search, flexible date and promotional emails for marketing campaigns. The system demonstrated statistically-significant improvements in key metrics, such as booking conversion, via A/B testing.
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