解决推荐中辅助行为噪声干扰问题,提升目标行为预测稳定性。
RMBRec: Robust Multi-Behavior Recommendation towards Target Behaviors
- 通过信息论构建局部一致性与全局稳定性的联合优化机制
- 在三个真实数据集上准确率优于现有方法,噪声下仍保持稳定
- 适合处理行为信号不一致的工业推荐场景
多行为推荐在实践中面临关键挑战:辅助行为(如点击、加购)常存在噪声、相关性弱或语义错位,导致偏好学习偏差和性能下降。现有方法虽尝试融合异构信号,但缺乏应对行为不一致的理论保障。本文提出面向目标行为的鲁棒多行为推荐框架RMBRec,基于信息论鲁棒性原则,将鲁棒性定义为最大化预测信息同时最小化跨行为环境下的信息方差。表示鲁棒模块(RRM)通过最大化用户辅助与目标表示间的互信息,增强局部语义一致性;优化鲁棒模块(ORM)则通过最小化各行为预测风险的方差,实现全局稳定性,是不变风险最小化的高效近似。该局部-全局协同机制在理论上统一了表示净化与优化不变性。在三个真实数据集上的大量实验表明,RMBRec不仅在准确性上超越现有最优方法,且在多种噪声扰动下保持显著稳定性。代码已开源:https://github.com/miaomiao-cai2/RMBRec/
原文摘要 · Abstract (English)
Multi-behavior recommendation faces a critical challenge in practice: auxiliary behaviors (e.g., clicks, carts) are often noisy, weakly correlated, or semantically misaligned with the target behavior (e.g., purchase), which leads to biased preference learning and suboptimal performance. While existing methods attempt to fuse these heterogeneous signals, they inherently lack a principled mechanism to ensure robustness against such behavioral inconsistency. In this work, we propose Robust Multi-Behavior Recommendation towards Target Behaviors (RMBRec), a robust multi-behavior recommendation framework grounded in an information-theoretic robustness principle. We interpret robustness as a joint process of maximizing predictive information while minimizing its variance across heterogeneous behavioral environments. Under this perspective, the Representation Robustness Module (RRM) enhances local semantic consistency by maximizing the mutual information between users' auxiliary and target representations, whereas the Optimization Robustness Module (ORM) enforces global stability by minimizing the variance of predictive risks across behaviors, which is an efficient approximation to invariant risk minimization. This local-global collaboration bridges representation purification and optimization invariance in a theoretically coherent way. Extensive experiments on three real-world datasets demonstrate that RMBRec not only outperforms state-of-the-art methods in accuracy but also maintains remarkable stability under various noise perturbations. For reproducibility, our code is available at https://github.com/miaomiao-cai2/RMBRec/.
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