用大模型理解推荐系统中的热门偏见,让冷门内容更公平被推荐。
Bridging Semantic Understanding and Popularity Bias with LLMs
- 将热门偏见分解为物品和用户两方面,用提示词增强大模型理解。
- 在多个数据集上提升公平性与推荐准确率,尤其改善长尾内容表现。
- 适合关注推荐系统公平性、想用大模型改进语义理解的研究者。
推荐系统中的热门偏见语义理解是关键但未被充分探索的挑战,热门项目常被过度推荐而忽视小众内容。现有去偏方法多将其视为多样性或长尾覆盖问题,忽略了偏见背后的因果语义根源,导致去偏效果有限。本文提出 FairLRM 框架,通过大语言模型(RecLLM)实现对热门偏见的深层语义理解。该框架将偏见分解为物品侧与用户侧成分,利用结构化指令提示增强模型对全局物品分布和个体用户偏好的语义认知。相比依赖表面特征(如“多样性”)的传统方法,FairLRM 能更深入理解并缓解根本性偏见。实验表明,FairLRM 显著提升公平性与推荐精度,在多个公开数据集(包括 Amazon、Yelp、Book-Crossing)上验证了其有效性。代码已开源:https://github.com/LuoRenqiang/FairLRM。
原文摘要 · Abstract (English)
Semantic understanding of popularity bias is a crucial yet underexplored challenge in recommender systems, where popular items are often favored at the expense of niche content. Most existing debiasing methods treat the semantic understanding of popularity bias as a matter of diversity enhancement or long-tail coverage, neglecting the deeper semantic layer that embodies the causal origins of the bias itself. Consequently, such shallow interpretations limit both their debiasing effectiveness and recommendation accuracy. In this paper, we propose FairLRM, a novel framework that bridges the gap in the semantic understanding of popularity bias with Recommendation via Large Language Model (RecLLM). FairLRM decomposes popularity bias into item-side and user-side components, using structured instruction-based prompts to enhance the model's comprehension of both global item distributions and individual user preferences. Unlike traditional methods that rely on surface-level features such as "diversity" or "debiasing", FairLRM improves the model's ability to semantically interpret and address the underlying bias. Through empirical evaluation, we show that FairLRM significantly enhances both fairness and recommendation accuracy, providing a more semantically aware and trustworthy approach to enhance the semantic understanding of popularity bias. The implementation is available at https://github.com/LuoRenqiang/FairLRM.
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