解决快手电商推荐中多目标冲突与时间贪婪问题,提升用户转化与活跃。
STCRank: Spatio-temporal Collaborative Ranking for Interactive Recommender System at Kuaishou E-shop
- 设计时空协同排序框架,融合单槽多目标与多槽协同优化
- 实现购买率与日活用户双增长,实验验证效果显著
- 适合对实时互动推荐系统感兴趣的工程师与研究者
作为主流电商平台,快手电商每日为数千万用户提供精准个性化推荐。为更好响应用户实时反馈,我们部署了交互式推荐系统(IRS),在首页点击后基于点击商品生成一系列高度相关推荐,满足用户聚焦浏览需求。不同于传统电商推荐系统,全屏界面与沉浸式下滑功能带来两大挑战:一是转化、浏览与下滑等目标间存在显性干扰(重叠或冲突),源于沉浸式浏览下的行为共现特性;二是全屏界面设计导致序列推荐位转换中易陷入时间贪婪陷阱。为此,我们提出新颖的时空协同排序(STCRank)框架,实现单个推荐位内的多目标协同(空间)和多个序列推荐位间的协同(时间)。在多目标协同(MOC)模块中,通过缓解目标重叠与冲突推动帕累托前沿;在多槽协同(MSC)模块中,采用双阶段前瞻排序机制实现整体序列槽的全局最优。大量实验表明,所提方法实现购买率与日活用户共同增长。该系统已于2025年6月正式部署于快手电商。
原文摘要 · Abstract (English)
As a popular e-commerce platform, Kuaishou E-shop provides precise personalized product recommendations to tens of millions of users every day. To better respond real-time user feedback, we have deployed an interactive recommender system (IRS) alongside our core homepage recommender system. This IRS is triggered by user click on homepage, and generates a series of highly relevant recommendations based on the clicked item to meet focused browsing demands. Different from traditional e-commerce RecSys, the full-screen UI and immersive swiping down functionality present two distinct challenges for regular ranking system. First, there exists explicit interference (overlap or conflicts) between ranking objectives, i.e., conversion, view and swipe down. This is because there are intrinsic behavioral co-occurrences under the premise of immersive browsing and swiping down functionality. Second, the ranking system is prone to temporal greedy traps in sequential recommendation slot transitions, which is caused by full-screen UI design. To alleviate these challenges, we propose a novel Spatio-temporal collaborative ranking (STCRank) framework to achieve collaboration between multi-objectives within one slot (spatial) and between multiple sequential recommondation slots. In multi-objective collaboration (MOC) module, we push Pareto frontier by mitigating the objective overlaps and conflicts. In multi-slot collaboration (MSC) module, we achieve global optima on overall sequential slots by dual-stage look-ahead ranking mechanism. Extensive experiments demonstrate our proposed method brings about purchase and DAU co-growth. The proposed system has been already deployed at Kuaishou E-shop since 2025.6.
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